tag:blogger.com,1999:blog-43681348324196210892024-03-13T15:21:54.101-07:00Business of PT with Sherri McMillanSherri McMillanhttp://www.blogger.com/profile/12656256561653876399noreply@blogger.comBlogger70125tag:blogger.com,1999:blog-4368134832419621089.post-50610966961168995752010-05-17T15:01:00.000-07:002010-05-17T15:20:21.468-07:00Make a choice - To take a dip in income or not!Hey Fitness Pros,<br /><br />As we enter summer, personal trainers start to brace for the slower season with clients away on holidays. <br /><br />You can choose to either take the dip in income and enjoy a few extra hours of rest and relaxation...Not a bad idea actually! Or if reducing your income is not exactly what you want to do, be proactive and take some action steps to get an influx of new clients into your system. Here's some ideas:<br /><br />1. Host a 28 day "Beach Body Quick Fat Loss program"<br /><br />2. Host a Summer Outdoor Bootcamp program or other outdoor program<br /><br />3. Make a list of some high-profile community members (politicians, business owners, athletes, TV/Media personalities etc) and send them a card thanking them for everything they do in your community. Include a Gift Certificate for 3 Private Training sessions. Wanna bet that many of them will continue once they complete their 3 sessions?!<br /><br />4. Call all your clients you haven't seen in a while and suggest they come in for a program update or a vacation program that they can do on holidays or at the cottage.<br /><br />5. Organize a dance party, seminar, community exercise class, fitness trade show etc. Charge a small fee and have proceeds go to a local charity. Give all attendees a trial session/pass to your facility. Be sure to collect contact info so you can follow up.<br /><br />Get rolling on some of these ideas and your business should be thriving this summer.<br /><br />Yours in health, fitness and business,<br /><br />Sherri McMillanSherri McMillanhttp://www.blogger.com/profile/12656256561653876399noreply@blogger.com3tag:blogger.com,1999:blog-4368134832419621089.post-19812264447010726762010-05-03T16:34:00.000-07:002010-05-03T16:41:10.495-07:00Host a party!Dear Fitness Pros,<br /><br />When was the last time you hosted a party in honor of your clients? It doesn't need to cost much or take a ton of time to pull together. It can be as simple as arranging a group rate at a Bowling Center, a Paint Ball Location, a Salsa club, a Go-Kart venue, Karaoke night...<br /><br />Get to know your clients and let them get to know you. Foster the development of friendships between clients. If your clients are friends with other clients and staff, they will be much less likely to leave and go elsewhere!<br /><br />It's one of the pieces to our Million Dollar Training Studio puzzle!<br /><br />Yours in health, fitness and business,<br /><br />Sherri McMillanSherri McMillanhttp://www.blogger.com/profile/12656256561653876399noreply@blogger.com0tag:blogger.com,1999:blog-4368134832419621089.post-85349517911958916052010-04-23T16:01:00.000-07:002010-04-23T16:10:04.055-07:00Ideas to generate revenues this summer...Hey Fitness Pros,<br /><br />The summer months are upon us. Yahoo baby! Can you tell I'm a summer girl?!<br /><br />Anyways, I wanted to suggest that if you're not offering any type of outdoor programming, you should seriously consider it. It's so nice to get out of the four walls of a gym, a great way to add variety to your clients' programming, increase your summer-month revenues and it's super fun!<br /><br />Here's some ideas...<br /><br />*Start an Outdoor Bootcamp<br />*Host a Learn to Run program<br />*Host a 5km, 10km, Half Marathon or Marathon training program<br />*Organize a Triathlon Training clinic<br />*Organize a Hiking Trek<br />*Organize an adventure<br /><br />We are offering all of these services this spring/summer including a hiking, biking and kayaking trek through the San Juan Islands. This is the BEST part of my job!<br /><br />Create a summer that you and your clients will never forget!<br /><br />Yours in health, fitness and business,<br /><br />Sherri McMillan<br /><br />ps. If you're looking for an easy way to implement these types of initiatives, join our Personal Training MasterMind Group. Your 1st month is FREE. Contact kari@nwpersonaltraining.com if you're interesting in learning how we do $1,000,000 per year at our 5,000 square foot training facility in Vancouver WA - population of 150,000 people.Sherri McMillanhttp://www.blogger.com/profile/12656256561653876399noreply@blogger.com0tag:blogger.com,1999:blog-4368134832419621089.post-69369257106592871202010-04-20T12:06:00.001-07:002010-04-20T12:13:31.143-07:00What are you doing for Mother's Day?Dear Fitness Pros,<br /><br />Mother's Day is just around the corner. Plan special activities, events, classes etc to celebrate women! Here are some ideas for you:<br /><br />*Host a Mother/Daughter class ie Dance, Yoga, Kickboxing...<br />*Organize a Mother's Day Bootcamp<br />*Organize a fundraiser with the beneficiary being an important woman's cause<br />*Hold a Woman's Health seminar<br />*Bring in a massage therapist for the day to give your female clients free mini-massage sessions<br />*Give each gal at your studio a flower or inspirational poem<br />*Offer Gift Certificates, specials, promotional offers etc.<br /><br />These events don't have to require a lot of planning time, energy or money. Just do something special to show your female clients how much you love and appreciate them.<br /><br />Yours in health, fitness and business,<br /><br />Sherri McMillan<br /><br />ps. Speak to Kari Schunk, our Fitness Education Director, about our Personal Training Mastermind group. If you were part of this program, you would have access to all the templates and materials to make your life a lot easier! Email her at kari@nwpersonaltrainin.comSherri McMillanhttp://www.blogger.com/profile/12656256561653876399noreply@blogger.com1tag:blogger.com,1999:blog-4368134832419621089.post-56691889478467734392010-04-16T14:36:00.001-07:002010-04-16T14:42:26.781-07:00'Bring your Child to Work-out Day!"Hey Fitness Pros,<br /><br />Next Thursday April 22nd is Bring your Child to Work day. In order to encourage a healthy lifestyle in our kids, take a spin on this national holiday and host a "Bring your Child to Work-out Day!" Encourage your clients to bring their kids to a class or to their personal training appointment. We've got to start them young in order to ensure they learn to love to move their bodies!<br /><br />Yours in health, fitness and business,<br /><br />Sherri McMillanSherri McMillanhttp://www.blogger.com/profile/12656256561653876399noreply@blogger.com0tag:blogger.com,1999:blog-4368134832419621089.post-33763689553462801932010-04-12T08:17:00.000-07:002010-04-12T08:26:50.378-07:00Photos from my Fitness Professional Resort Trip...Hey Fitness Pros,<br /><br />My teaching vacation at the resort in Mexico was absolutely fabulous. I wanted to make sure I let you know whether it was a positive or negative experience and it was all amazing! It was such a fabulous way to meet people from all over the world and since I'd be working out anyways, it didn't feel like work. And my accommodations, food and alcohol were all free. It was a great dig! I'll probably never travel any other way again!<br /><br />Here's a photo of me Arm Wresting. I won the Arm Wrestling champion of the whole resort. I would have made you all proud!<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_58dRq_SKIr4/S8M6J-uYh7I/AAAAAAAAAFg/WSQmfLM4BAU/s1600/armwrestling.JPG"><img style="cursor:pointer; cursor:hand;width: 320px; height: 214px;" src="http://1.bp.blogspot.com/_58dRq_SKIr4/S8M6J-uYh7I/AAAAAAAAAFg/WSQmfLM4BAU/s320/armwrestling.JPG" border="0" alt=""id="BLOGGER_PHOTO_ID_5459271116433950642" /></a><br /><br />Bootcamp on the Beach...<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_58dRq_SKIr4/S8M6f2OZytI/AAAAAAAAAFo/dXt6cnefU4A/s1600/rockpaperscissors.JPG"><img style="cursor:pointer; cursor:hand;width: 214px; height: 320px;" src="http://2.bp.blogspot.com/_58dRq_SKIr4/S8M6f2OZytI/AAAAAAAAAFo/dXt6cnefU4A/s320/rockpaperscissors.JPG" border="0" alt=""id="BLOGGER_PHOTO_ID_5459271492109454034" /></a><br /><br /><br />There is no better way to teach Yoga than on the Beach!<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_58dRq_SKIr4/S8M6vPeknLI/AAAAAAAAAFw/qBtSc76yGu8/s1600/yoga3JPG.JPG"><img style="cursor:pointer; cursor:hand;width: 320px; height: 214px;" src="http://2.bp.blogspot.com/_58dRq_SKIr4/S8M6vPeknLI/AAAAAAAAAFw/qBtSc76yGu8/s320/yoga3JPG.JPG" border="0" alt=""id="BLOGGER_PHOTO_ID_5459271756586196146" /></a><br /><br />Did I tell you that you get to bring a friend for free too?<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_58dRq_SKIr4/S8M67gPm5vI/AAAAAAAAAF4/aQCOke0KEcc/s1600/sherriandtamjumpingJPG.JPG"><img style="cursor:pointer; cursor:hand;width: 214px; height: 320px;" src="http://2.bp.blogspot.com/_58dRq_SKIr4/S8M67gPm5vI/AAAAAAAAAF4/aQCOke0KEcc/s320/sherriandtamjumpingJPG.JPG" border="0" alt=""id="BLOGGER_PHOTO_ID_5459271967245264626" /></a><br /><br /><br />Anyways, I hope you can take advantage of this type of opportunity. Definitely an industry perk!<br /><br />Typically, you just have to fill out an application and prove that you are a certified professional. Then you get to search the various resorts and availability. Options are available throughout Mexico and the Caribbean including Cuba, Costa Rica and more.<br /><br />There are two companies that I know of that facilitate this process. Here are their websites:<br /><br /><a href="http://www.fitnessprotravel.com/">http://www.fitnessprotravel.com/</a><br /><br /><a href="http://www.nrg2go.net/index.shtml">http://www.nrg2go.net/index.shtml</a><br /><br />Happy and fit travels,<br /><br />Sherri McMillanSherri McMillanhttp://www.blogger.com/profile/12656256561653876399noreply@blogger.com1tag:blogger.com,1999:blog-4368134832419621089.post-3681189232967460612010-03-22T16:14:00.001-07:002010-03-22T16:22:37.968-07:00The key to staying on top!Dear Fitness Pros,<br /><br />Stop learning and then start dying! The key to staying on top and on the cutting edge is an ongoing commitment to MCI (Measurable Constant Improvement). Read trade journals, invest in business leadership and success books, listen to webinars, watch and learn from other colleagues and attend conferences and workshops.<br /><br />At NWPT, this is key to our success. We're always working hard to advance each others' skills. Our team is amazing because we all understand and embrace the importance of this! <br /><br />If you're looking for a fun educational event to attend and want to hang with some really awesome people, attend our Fitness & Training Forum on Saturday April 10th with Guest Speaker Petra Kolber in Portland Oregon. It is jam packed with practical information that you can implement right away.<br /><br />And if you're looking for a weekend event that will dramatically change the way you do business and significantly increase your business revenues, attend my Business of Personal Training course in May. We'll have 17 hours together over 2 days and I will teach you everything I know about running a million dollar Personal Training business.<br /><br />Email Kari Schunk, our Fitness Education Director, at kari@nwpersonaltraining.com for more details and to register for either of these events.<br /><br />Here's to striving to be your absolute best!<br /><br />Yours in health, fitness and business,<br /><br />Sherri McMillanSherri McMillanhttp://www.blogger.com/profile/12656256561653876399noreply@blogger.com0tag:blogger.com,1999:blog-4368134832419621089.post-45915871640491104722010-03-09T11:06:00.001-08:002010-03-09T11:11:32.074-08:00Plan a healthy and fun St. Patty's Day celebrationHey Fitness Pros,<br /><br />Next week is St. Patty's Day. Plan something fun for clients. Encourage everyone to wear green, play some fun Irish music, give out some door prizes, plan some fitness challenges or Exercise Trivia with an Ireland flare so people can test their Irish luck, serve green healthy drinks...<br /><br />Same old, same old is the sign of a dying business. Doing little things like this that don't take a ton of time or money to organize is a great way to add some excitement and fun to your normal way of doing things.<br /><br />Yours in health, fitness and business,<br /><br />Sherri McMillan<br /><br />ps. Contact kari@nwpersonaltraining.com for 1 month FREE Personal Training Mastermind membership.Sherri McMillanhttp://www.blogger.com/profile/12656256561653876399noreply@blogger.com0tag:blogger.com,1999:blog-4368134832419621089.post-2724833553433432342010-03-05T07:25:00.000-08:002010-03-05T07:35:04.863-08:00Fitness Pros can vacation for Free!Hey Fitness Pros,<br /><br />Sorry it's been a few weeks since I've posted. I'm celebrating my 40th Birthday next week and have been enjoying a fun 40 for 40 day celebration. It's been a blast!<br /><br />Anyways, today I wanted to let you know about an opportunity that exists for Fitness Professionals that I don't think enough of us take advantage of.<br /><br />Put it this way - you should never have to pay for accommodations and food at a high class resort again. There are plenty of resorts that will give you free accommodations and food in return for teaching a couple classes like Yoga, Pilates, Aqua, Dance, Bootcamp etc per day. Plus, what a great way to meet people. So if you're like me and would workout and take classes anyways, why not teach them yourself and be guaranteed a fabulous workout and get to go for free. Plus you get to bring a guest and often up to 2 kids for free also. If you have more in your party, they often provide a very discounted rate for add-ons. It's a really great deal.<br /><br />Typically, you just have to fill out an application and prove that you are a certified professional. Then you get to search the various resorts and availability. Options are available throughout Mexico and the Caribbean including Cuba, Costa Rica and more.<br /><br />There are two companies that I know of that facilitate this process. Here are their websites:<br /><br /><a href="http://www.fitnessprotravel.com/">http://www.fitnessprotravel.com/</a><br /><br /><a href="http://www.nrg2go.net/index.shtml">http://www.nrg2go.net/index.shtml</a><br /><br />Happy and fit travels,<br /><br />Sherri McMillan<br /><br />ps. Contact Kari Schunk at kari@nwpersonaltraining.com to sign up for 1 month of FREE Personal Training MasterMind group with me - guaranteed to increase your business revenues!Sherri McMillanhttp://www.blogger.com/profile/12656256561653876399noreply@blogger.com2tag:blogger.com,1999:blog-4368134832419621089.post-76658665518833518242010-02-15T10:35:00.000-08:002010-02-15T10:46:38.288-08:00Add an Olympic theme to your training...Hey Fitness Pros,<br /><br />The Olympics are well on there way and the world is inspired and captivated by the athleticism, determination, and focus of these athletes.<br /><br />So use this as an opportunity to incorporate some fun Winter Olympic challenges or workouts.<br /><br />For example, maybe each day during the Olympics set a new drill, challenge or exercise with an Olympic theme. Here's some ideas. Adjust times based on the client.<br /><br />* Alpine Skier Wall Squat - How long can you hold the position?<br /><br />* BOSU Snowboard 180 Jumps - Perform for 30 seconds<br /><br />* BOSU Luge - Hold Luge position for 45 seconds.<br /><br />* X-Country Ski Race - How fast can you do 1 mile on an Indoor X-Country Ski machine?<br /><br />* Apolo Ohno Exercuff Speed Skate - Set up a course around the studio and have clients 'skate' for 2 minutes<br /><br />* Curling Lunges - Had to add that one in for Canada ;)<br /><br />Hope this gives you some ideas. Part of being a world-class trainer is always mixing it up and keeping it fun for clients.<br /><br />Yours in health, fitness and business,<br /><br />Sherri McMillan<br /><br />ps. We are offering your first month FREE with our Personal Training MasterMind group. Contact Kari Schunk, our Fitness Education director, at kari@nwpersonaltraining.com and she'll get you all set-up. You'll be well on your way to a million dollar training business.Sherri McMillanhttp://www.blogger.com/profile/12656256561653876399noreply@blogger.com0tag:blogger.com,1999:blog-4368134832419621089.post-2846034614699238292010-02-12T05:07:00.000-08:002010-02-12T05:15:48.181-08:00The #1 Key to Success is...Dear Fitness Pros,<br /><br />I've found that success has nothing to do with money or intelligence. Instead success seems to follow those who know exactly what they want and are willing to do whatever it takes to get there!<br /><br />So I want to ask you...<br /><br />Do you clearly see what you want for your life and for your career? Can you paint the picture of who you want to be, what you want to do, which adventures you want to experience? I challenge you to dream big for all aspects of your life!<br /><br />Secondly, do you know what you need to start doing, stop doing and keep doing to point you in the direction of your best life? Bottom line - you actually have to do something. So I challenge you to do one little thing today to prove to yourself that you've got your compass pointed where you want your life to go.<br /><br />Yours in health, fitness and business,<br /><br />Sherri McMillan<br /><br />ps. And if you need someone to keep you accountable to achieving the best in your career, email Kari@nwpersonaltraining.com and ask about our Personal Training MasterMind group.Sherri McMillanhttp://www.blogger.com/profile/12656256561653876399noreply@blogger.com0tag:blogger.com,1999:blog-4368134832419621089.post-68494987807609463632010-02-08T11:20:00.000-08:002010-02-08T11:27:45.116-08:00Why a trainer needs to schedule a workout with a trainer...Hey Fitness Pros,<br /><br />This month all of our trainers are taking me through a workout. I would suggest other trainers, owners and managers to do the same for a variety of reasons: <br /><br />1. Quality control - I will evaluate our team based on a set criteria of what we believe a great session looks like from start to finish. Although every workout is different because every client is different, there are certain principles and protocol that have to be adhered to to make it a great NWPT session.<br /><br />2. Ideas - Working out with another trainer is an awesome way to give you ideas for your programs, sessions and classes.<br /><br />3. Great workout - I'm turning 40 in 1 month and it's time to ramp it up! I'm going to be in great shape for my Birthday!<br /><br />Yours in health, fitness and business,<br /><br />Sherri McMillanSherri McMillanhttp://www.blogger.com/profile/12656256561653876399noreply@blogger.com0tag:blogger.com,1999:blog-4368134832419621089.post-79572741453349545592010-01-29T17:42:00.000-08:002010-01-29T17:45:33.723-08:00Fitness Pros for HaitiHey Fitness Pros:<br /> <br />Have you organized some form of workout, exercise-a-thon etc to help the people in Haiti. It's a wonderful way to give back, get your clients together doing something amazing for themselves and those in need and just make a difference.<br /> <br />Some ideas:<br /> <br />Exercise-a-thon - 15 minute samples of various types of fitness (ie 15 minutes of kickboxing, 15 minutes of cycling, 15 minutes of Zumba, 15 minutes of Yoga etc)<br />A 5km Run/Walk from your club<br />A Hike for Haiti<br />Muscle-up for Haiti - a Strength training workout, challenge or contest<br />Dance for Haiti - a few hours of various dance formats<br />Yoga & Meditation for Haiti - various forms of Yoga and Meditation<br /> <br />We're doing a Bike n' Row event. We'll raise a minimum of $2000 in 5 hours. We're offering 5 times slots with a minimum donation of $20 per person.<br /> <br />Hope this gives you some good ideas.<br /> <br />Yours in health, fitness and business,<br /><br />Sherri McMillanSherri McMillanhttp://www.blogger.com/profile/12656256561653876399noreply@blogger.com0tag:blogger.com,1999:blog-4368134832419621089.post-78469178550363520452010-01-20T12:34:00.000-08:002010-01-20T12:42:09.672-08:00The first sign of a dying business...Hey Fitness Pros:<br /><br />Stay current or die!<br /><br />That's an important message.<br /><br />So what are you doing differently? Are you launching a new class? Have you purchased some new equipment? Are you offering a seminar on a Hot Topic? Are you hosting a really fun adventure for your clients? Are you initiating a new Corporate Wellness program or maybe a Kids Fitness program? Are you planning a Girls Night Out or a Client Get-together?<br /><br />Mediocrity, coasting, same-old, same-old - are the first signs of a dying business!<br /><br />Yours in health, fitness and business,<br /><br />Sherri McMillan<br /><br />ps. If you are part of our Personal Training MasterMind Group, I will never let that happen to your business. I will always challenge you to think outside of the box and make it easy because I provide you the resources and tools to make it all happen. Contact our Fitness Education Director at Kari@nwpersonaltraining.comSherri McMillanhttp://www.blogger.com/profile/12656256561653876399noreply@blogger.com0tag:blogger.com,1999:blog-4368134832419621089.post-51368762896857799942010-01-12T22:54:00.000-08:002010-01-12T23:02:48.274-08:00What do you have planned for February for your PT business?Hey Fitness Pros.<br /><br />I hope you're enjoying the January rush! Although you're probably swamped with everything right now, as a leader, you need to always be looking ahead!<br /><br />So my question to you is 'What do you have planned for February'?<br /><br />To give you some ideas from our business...<br /><br />*We're hosting a SuperBowl Flag Football game - NWPT Trainers vs Clients. It will be a fun customer service, bonding event.<br /><br />*We're hosting a Couple's Bootcamp and Couple's Yoga on Valentine's Day weekend<br /><br />*We're offering an Educational seminar for our clients - Education + Action = Results!<br /><br />*We're hosting a Girls Night Out party<br /><br />*We've offering various Valentine's Day specials and promoting Gift Certificates for the holiday<br /><br />Hope that gives you some ideas.<br /><br />Yours in health, fitness and business,<br /><br />Sherri McMillan<br /><br />ps. FYI - if you are part of our PT MasterMind group you would already have all of these templates ready to go and use. Your first month is FREE so you can see what it's all about and how we generate $1,000,000 per year in our 5000 square foot facility. Contact kari@nwpersonaltraining.com if you're ready to take your PT business to levels of success you've only dreamed of!Sherri McMillanhttp://www.blogger.com/profile/12656256561653876399noreply@blogger.com0tag:blogger.com,1999:blog-4368134832419621089.post-88030083813456316922009-12-31T08:11:00.000-08:002009-12-31T08:20:21.989-08:00Thank You!Dear Fitness Pros,<br /><br />Thank you for doing what you do - our society needs you so badly! I know it can be sometimes tough to be inspirational, positive, energetic, upbeat and uplifting all the time and sometimes it can burn you out. But you've been given this purpose in life so embrace it and remember you are changing people's lives!<br /><br />And thank you for allowing me to be one of your mentors. It has been my honor and pleasure to provide you with the tools, resources and inspiration to help you reach incredible levels of success in your fitness career in 2009 and I look forward to continuing this journey with you in 2010.<br /><br />One of our instructors sent me the following list and I thought it would be wonderful to share with all of you as we get one last weekend to relax and rejuvenate before the January rush. Enjoy! Here's to an incredibly prosperous 2010!<br /><br /><span style="font-weight:bold;">SUCCESS HANDBOOK 2010 </span><br /><br /><span style="font-weight:bold;">Health: </span><br />1. Drink plenty of water. <br />2. Eat breakfast like a king, lunch like a prince and dinner like a beggar. <br />3. Eat more foods that grow on trees and plants and eat less food that is manufactured in plants.. <br />4. Live with the 3 E's -- Energy, Enthusiasm and Empathy <br />5. Make time to pray and/or meditate. <br />6. Play more games <br />7. Read more books than you did in 2009 . <br />8. Sit in silence for at least 10 minutes each day <br />9. Sleep for 7 hours. <br />10. Take a 10-30 minutes walk daily. And while you walk, smile. <br /><br /><span style="font-weight:bold;">Personality: </span><br />11. Don't compare your life to others. You have no idea what their journey is all about. <br />12. Don't have negative thoughts or things you cannot control. Instead invest your energy in the positive present moment. <br />13. Don't over do. Keep your limits. <br />14. Don't take yourself so seriously. No one else does. <br />15. Don't waste your precious energy on gossip. <br />16. Dream more while you are awake <br />17. Envy is a waste of time. You already have all you need.. <br />18. Forget issues of the past. Don't remind your partner with His/her mistakes of the past. That will ruin your present happiness. <br />19. Life is too short to waste time hating anyone. Don't hate others. <br />20. Make peace with your past so it won't spoil the present. <br />21. No one is in charge of your happiness except you. <br />22. Realize that life is a school and you are here to learn. Problems are simply part of the curriculum that appear and fade away like algebra class but the lessons you learn will last a lifetime. <br />23. Smile and laugh more. <br />24. You don't have to win every argument. Agree to disagree... <br /><br /><span style="font-weight:bold;">Society: </span><br />25. Call your family often. <br />26. Each day give something good to others. <br />27. Forgive everyone for everything. <br />28. Spend time w/ people over the age of 70 & under the age of 6. <br />29. Try to make at least three people smile each day. <br />30. What other people think of you is none of your business. <br />31. Your job won't take care of you when you are sick. Your friends will. Stay in touch. <br /><br /><span style="font-weight:bold;">Life: </span><br />32. Do the right thing! (It's the hard thing) <br />33. Get rid of anything that isn't useful, beautiful or joyful. <br />34. God/the Universe heals everything. <br />35. However good or bad a situation is, it will change.. <br />36. No matter how you feel, get up, dress up and show up. <br />37. The best is yet to come.. <br />38. When you awake alive in the morning, thank God/the Universe for it. <br />39. Your Inner most is always happy. So, be happy. <br /><br /><span style="font-weight:bold;">Last but not the least: </span><br />40. Please Forward this to everyone you care about!<br /><br />I wish you lots of love, laughter, peace, happiness, success and optimal health in the New Year!<br /><br />xo<br />Sherri McMillanSherri McMillanhttp://www.blogger.com/profile/12656256561653876399noreply@blogger.com0tag:blogger.com,1999:blog-4368134832419621089.post-28528282289286940572009-12-29T08:07:00.000-08:002009-12-29T08:17:33.135-08:00You're not going to believe this - Check out how good it worked!Hey Fitness Pros.<br /><br />Yesterday I emailed you about the importance of making a proposal to media in your area. To show you that I'm not all talk...Yesterday, I took about 10-15 minutes and sent out a Press Release to all my Media contacts. By the end of the day, I received offers to be the guest on 5 TV segments and 1 Radio segment. I could never buy this kind of advertising and it's not costing me anything! Well, just a little bit of time and making the effort to position myself as the local expert on health and fitness...<br /><br />Here were some of the emails I received as proof that this kind of stuff works!<br /><br /><span style="font-style:italic;">Sherri, I’m a producer for the local lifestyle show “Better Portland” – I produce the local cut-ins that air during “Better” on KPTV Fox 12.<br /><br />I was thinking it would be nice to do an “exercising on a budget” segment – perhaps showing some simple props that you can use at home to achieve a great work out. <br /><br />Depending on your interest, we have time next Monday, Jan. 4th (at around 10 a.m. ) in our studios to tape a segment. Our segments run about three minutes long, and are pre-taped -- airing within the next week or two.<br /><br />Let me know if you’re interested and I’d be happy to set something up.<br /><br />Thanks!<br /><br />-Amy<br /></span><br /><br /><span style="font-style:italic;">Sherri - I’m very interested in some of these segment ideas… <br /><br />How would you feel about joining us in studio every Monday in January to discuss these topics? We could do live demonstrations, too, if needed.<br /><br />I’d love to start this next Monday, January 4th.<br /><br />Can we do:<br /><br />--Exercising on a Budget<br />--How to reach your Personal Best<br />--Exercising with a Buddy for Motivation<br />--How to choose a good gym/trainer (maybe this one should be first, coupled with *WHY* we should exercise—YOU are your Best Investment).<br />Please let me know if you’re interested in this kind of exposure.<br /><br />Thanks! <br />Autumn</span><br /><br /><span style="font-weight:bold;">Did she actually ask if I'd be interested in this kind of exposure?! YES, YES, YES!!</span><br /><br />Yours in health, fitness and business<br /><br />Sherri McMillan<br /><br />ps. Remember, if you were part of our PT MasterMind group, you'd receive all of our ready to use Press Releases and all other templates and marketing initiatives that will substantially increase your exposure, revenues and profits. Contact Kari at kari@nwpersonaltraining.com for your 1st Month Free ($199 Value).Sherri McMillanhttp://www.blogger.com/profile/12656256561653876399noreply@blogger.com0tag:blogger.com,1999:blog-4368134832419621089.post-53666618472916476852009-12-28T09:00:00.000-08:002009-12-28T09:06:25.574-08:00Be the Health and Fitness Expert in your Community!Hey Fitness Pros.<br /><br />Have you noticed on TV, newspaper and radio...everyone is talking about fitness and healthy eating and New Years Resolutions?!<br /><br />Now is the time to position yourself as the local Fitness Expert. Contact local producers and editors and let them know you're available and pitch some good ideas for them.<br /><br />· Exercising on a Budget (A great topic considering the current state of our economy)<br />· YOU are your Best Investment (Exercise should be a priority because it gives you the strength to overcome any challenges and helps to manage ongoing stress)<br />· How to reach your Personal Best – New You in the New Year<br />· Exercises you can do with a buddy to keep you both motivated<br />· New exercise classes – Zumba, “Melted”, Indo-Row, Belly Dance, Nia, Yoga for Runners<br />· Tips to help you achieve your New Year’s Resolutions<br />· How to choose a good gym<br />· How to choose a good trainer<br /><br />Yours in health, fitness and business,<br /><br />Sherri McMillan<br /><br />ps. We're offering your 1st month into our Personal Training Master Mind group FREE. It's a $199 value and will provide you ideas, templates, samples, marketing materials, press releases, and more to take your Personal Training revenues to levels you never thought possible. Contact Kari Schunk, our Fitness Education director at 360.574.7292 or kari@nwPersonalTraining.comSherri McMillanhttp://www.blogger.com/profile/12656256561653876399noreply@blogger.com0tag:blogger.com,1999:blog-4368134832419621089.post-27076449125982158302009-12-16T07:39:00.000-08:002009-12-16T07:49:54.969-08:00Want to know how to get to a million dollar PT business? Here's our plan for 2010!Hey Fitness Pros.<br /><br />How's your planning going for 2010? We're almost done scheduling out the whole year! It's feel great to have everything organized. Then all you have to do all year is execute!<br /><br />Here's our schedule of adventures to give you some ideas for your own PT Business. In addition to this list, we also schedule monthly seminars and various challenges throughout the year. I also plan out all of our internal and external advertising and marketing initiatives. Finally we always plan out Fitness Education opportunities for our trainers as well as get-togethers to develop team spirit.<br /><br /><a href="http://www.nwpersonaltraining.com/subs/events/events.php?event_type=upcoming"><br />http://www.nwpersonaltraining.com/subs/events/events.php?event_type=upcoming</a><br /><br />As a side note, remember we sell the license to utilize all of our business systems. It's like purchasing a franchise without the high franchise fees and ongoing monthly payments! It's the best way to get to a million dollar PT business! Contact our Fitness Education Director Kari Schunk at kari@nwpersonaltraining.com for more details. I promise you won't regret it!<br /><br />Yours in health, fitness and business,<br /><br />Sherri McMillanSherri McMillanhttp://www.blogger.com/profile/12656256561653876399noreply@blogger.com0tag:blogger.com,1999:blog-4368134832419621089.post-57964953842838401802009-12-07T17:03:00.000-08:002009-12-07T17:14:21.202-08:00Check out the Marketing Plan that generates over $1,000,000 per year!Hey Fitness Pros.<br /><br />I just finished our 2010 Marketing Plan. It includes all the adventures we'll be organizing throughout the year, our internal marketing campaigns, our external marketing initiatives, any special programs we'll be hosting, all seminars we'll be offering, promotions we'll be running, team training we'll be using to advance our trainers' skills and various other critical business initiatives throughout the whole year.<br /><br />It feels so good to have it all done. Now, I take all the items and add them to my Time Management system - I use Outlook. Then the system triggers me to do everything I need to do throughout the year to guarantee a successful and prosperous year.<br /><br />This is the kind of organizational system that needs to be in place to do over $1,000,000 per year in a 5000 square foot facility.<br /><br />"Fail to plan and Plan to Fail" so take some time to plan out your whole year and then all you have to do is execute! If you wait too long to plan, by the time you start to plan, it will be too late to execute in a fashion that will guarantee success.<br /><br />Yours in health, fitness and business,<br /><br />Sherri McMillan<br /><br />ps. If you are part of our Personal Training MasterMind group, you get a copy of our entire yearly plan and all supporting documents, fliers, forms etc throughout the year to help you execute. All for only $149/month! It's like having me as your boss directing you on what you need to do...the only difference is you get to decide whether you actually listen to me or not! :) FYI - those that do, are enjoying significant increases in PT revenues! Contact Kari@nwpersonaltraining.com to get started. We're offering $100 off your first month - so only $49 this month to get real-time access to everything we're doing at NWPT!Sherri McMillanhttp://www.blogger.com/profile/12656256561653876399noreply@blogger.com0tag:blogger.com,1999:blog-4368134832419621089.post-2470579659604874342009-12-01T17:23:00.000-08:002009-12-01T17:28:24.364-08:00What all fitness pros should be doing this December!Hey Fitness Pros.<br /><br />At Northwest Personal Training, it's Year-End evaluation time. Every December, I meet with our team members and we review their past year's performance. Did they hit their revenue goals? How was their client feedback and retention? We rate their dependability, initiative, team spirit, communication etc. Then we set goals for next year.<br /><br />It's a great time to assess and set our focus for the new year. Kinda like what we do with clients!<br /><br />If you are a solo trainer, do this for yourself! It's a great practice! And it's a good time to do it since you probably have some down-time since more clients are away during this time of year.<br /><br />Yours in health, fitness and business,<br /><br />Sherri McMillan<br /><br />ps. If you are a part of our Personal Training MasterMind Group, you get access to all of these evaluation forms and systems. No need to reinvent! Contact Kari Schunk, our Fitness Education Director, for more details at kari@nwpersonaltraining.comSherri McMillanhttp://www.blogger.com/profile/12656256561653876399noreply@blogger.com0tag:blogger.com,1999:blog-4368134832419621089.post-36145954049934919642009-11-23T16:05:00.000-08:002009-11-23T16:23:11.203-08:00Celebrate your Clients!Hey Fitness Pros.<br /><br />What are you doing this holiday season to show your clients how much you appreciate them?<br /><br /><span style="font-weight:bold;">Will you host a party or get-together?</span> It can be a big affair or as simple as inviting everyone out for a night of Karaoke. We always like to show an Inspirational Slide Show with photos of all the fun adventures, events and activities we did with clients over the last year. It's a wonderful trip down memory lane and gets them excited for next year! Do something so that your clients really know how much you love and care about them outside of your actual training sessions.<br /><br /><span style="font-weight:bold;">Will you send out Holiday cards?</span> Maybe you order a customized fun holiday card for your clients? Maybe you get crafty and make your own? Or maybe you visit a website like www.jibjab.com and create a FREE fun holiday greeting that you can email your clients. Do something so they know you are thinking about them.<br /><span style="font-weight:bold;"><br />Will you offer your clients a gift? </span> The best kinds of gifts that I like to give clients are ones that remind them of their commitment to their health and fitness. Last year, we gave out water bottles with our logo on it. This year, we're giving them a gift card from our business. You could try a gym bag, a t-shirt, a journal...you don't have to give a gift, but it is a really nice gesture if you can.<br /><br />Have a wonderful Thanksgiving. I feel very thankful that we all work in such an incredible industry changing people's lives. And I feel very honored to work side by side with all of you on this mission!<br /><br />Yours in health, fitness and business,<br /><br />Sherri McMillanSherri McMillanhttp://www.blogger.com/profile/12656256561653876399noreply@blogger.com0tag:blogger.com,1999:blog-4368134832419621089.post-28969364517448826552009-11-20T11:35:00.000-08:002009-11-20T11:35:00.293-08:00There is a sense of Urgency!Hey Fitness Pros.<br /><br />The year is starting to wind down and I’m hoping and praying that you are using this time to plan for an incredible 2010.<br /><br />You see for the Fitness Industry, January is 'make or break' time. It's like the bottom of the 9th inning and the bases are loaded. Or it's the NBA Finals, tie score and there's a minute left on the buzzer. Or it's the SuperBowl and it's the 4th down with 5 yards to go to TD. <br /> <br />Okay, enough metaphors - bottom line, January is when people are thinking about getting back in shape. It's just human nature that come the New Year people are motivated to start working out and taking better care of themselves. And successful marketing for any business is being in the 'Client's Mind when the Client is Ready to Buy." And come January, the client is definitely ready to buy! <br /> <br />A good analogy is this - You don't go to a fruit tree and try to pick fruit when the tree is bare. No matter how hard you look, you aren't going to find any fruit. You go to the tree when it is overflowing with fruit and that's when you shake that baby and you harvest an abundance of fruit. In the fitness industry, January is when the tree is full of fruit and it's harvest time. Now of course, our clients aren't fruits and we want to be ready and willing to help them throughout the entire year. But this is the time of year when most people WANT our help! <br /> <br />So what does that mean to all of us? <br /> <br />Here's some tips to consider. Think of this as a Fitness Pep Rally (a 'Win one for the Gipper' speech!)<br /><br /><span style="font-weight:bold;">Start Planning Now!</span> If you are the owner or manager of a fitness facility, January is when you should spend the greatest amount of your yearly marketing dollars. But you’ve got to start planning right now so you can launch big and strong in January. If you wait until January to ask yourself what you’re going to do, it will be too late! Start now to increase your chances of a successful year! You might take out some ads in local newspapers, send out some mailers to clients or past guests, hand out a ton of trial gift certificates, ramp up your social marketing efforts, plan a fitness trade show at your studio, host an educational seminar for the community... Bottom line - you want to ensure that your name and services are in the forefront of people's minds as they’re thinking about taking better care of themselves.<br /><br /><span style="font-weight:bold;">Be at your Best: </span> Well, as a fitness professional, we expect that year-round, right?! But it's even more important in the New Year. You can't afford to be away or sick - your clients and classes need you! So get lots of good sleep, eat well, drink lots of water and take your Airborne or Echinacea if you're feeling run-down. Put your game-face on no matter what is going on - you need to be positive, energetic and customer-service oriented. It's show time! And that goes for your working environment too! Use the holiday down-time to clean up, tidy up, get organized and get your fitness studios looking amazing and ready for the January rush. <br /> <br /><span style="font-weight:bold;">Be present: </span> If you can help it, try not to be away over the first few months of the year. One of our friends is a manager at Safeway Grocery store. And for the grocery store industry, one of their make or break times is Thanksgiving through the holidays. She knows to not ask for any extended vacations during that time. In the fitness industry, it's important to be present and at your best in January-March and September-November. The best time to schedule holidays in the fitness industry is June, July & August and December (keep that in mind as you plan your 2010 vacations.) <br /><span style="font-weight:bold;"> <br />Be mentally & physically prepared to work hard: </span>In January, you might need to stay late, come in early, work on a weekend. You might be juggling multiple tasks. You might be doing things that aren't part of your normal job responsibilities. You should be prepared to take phone calls, do tours and be really good at this. Be ready to find out what a clients' needs are and to show them how you can help them. Be genuine and honest and highlight how much you will take care of them. <br /><br /><span style="font-weight:bold;">Hone your skills now:</span> When you spend a lot of time and money to get people to check you out, you need to be masters of the phone and tours. What a waste it would be if an individual is motivated to call you or come in to check you out and their first impression is a poor one. Also take this quieter holiday time to learn some new exercises with a cool new tool. Read some educational books. Get certified in a new program that you can launch in January.<br /><br /><span style="font-weight:bold;">Get in people's minds:</span> Now is the perfect time to call or email those clients who haven't been in for a while. It’s an excellent time to ask for referrals and distribute guest passes. As people are thinking about fitness, you want them to think about you! <br /> <br />We hope the coming of the New Year excites you as much as it does us. We love coming into our studios when classes are energized, the private area is full and the studio is just humming. It always makes us feel like we're really doing a good job and are positively impacting our clients' lives. So embrace the busyness and celebrate it. <br /><br />Now go inspire the world to a fitter life! <br /><br />With love and thanks,<br /><br /> <br />Sherri McMillan <br /><br />ps. One guaranteed way to have an incredible 2010 Business Year is to sign up for out Personal Training MasterMind Group. The cost is peanuts compared to the revenues that you will generate following along with our systems. We do $1,000,000 a year in our 5000 square foot facility and so can you! Let us show you how! Email our Fitness Education Director, Kari Schunk, at kari@nwpersonaltraining.com and she'll provide you all the details. Here's to your business success!Sherri McMillanhttp://www.blogger.com/profile/12656256561653876399noreply@blogger.com0tag:blogger.com,1999:blog-4368134832419621089.post-85537227637437069342009-11-18T07:23:00.000-08:002009-11-18T07:36:06.551-08:00And the Winner is...Hey Fitness Pros.<br /><br />When I was awarded an industry award like IDEA Personal Trainer of the Year or CanFitPro presenter of the year, it was a highlight to my career. It was like the Oscars of the fitness industry. To be recognized for your contributions provides such a strong sense of accomplishment.<br /><br />Unfortunately, only one person wins these types of awards every year amongst the hundreds of thousands of trainers out there.<br /><br />So in our business, at our annual Holiday party, we recognize our team with our own in-house award system that the whole team votes on. In addition, I consider client feedback too. So the votes are now in for our business...<br /><br />And the winner is....<br /><br />Sorry, if I told you, I'd have to kill you! ;)<br /><br />We order a nice looking trophy and we have a plaque that we post at the studio.<br /><br />There is most definitely a sense of pride with winning our NWPT awards and the trophies get displayed proudly.<br /><br />At our business, we award the following:<br /><br />*Personal Trainer of the Year<br />*Most Improved Personal Trainer of the Year<br />*Group Trainer of the Year<br />*Customer Service Rep of the Year<br /><br />I hope this gives you some ideas. If you're a solo trainer, maybe give yourself an award! Hey, you deserve it! ;)<br /><br />Yours in health, fitness and business,<br /><br />Sherri McMillan<br /><br />ps. If you're a strong personal trainer on the floor with world-class practical skills, but lack in the business, marketing, organizational, systematic approach to running your million-dollar training business, you should consider signing up for our Personal Training MasterMind group. Both of our studios do $1,000,000 per year and we can teach you how we do it. Email Kari Schunk our Fitness Director at kari@nwpersonaltraining.com for more detailsSherri McMillanhttp://www.blogger.com/profile/12656256561653876399noreply@blogger.com0tag:blogger.com,1999:blog-4368134832419621089.post-77440134813808068622009-11-16T17:05:00.000-08:002009-11-16T17:13:21.576-08:00Fitness Pros - this is super easy to organize, tons of fun and great marketing!Hey Fitness Pros.<br /><br />We just hosted our annual 3 hour Exercise-a-thon yesterday. It was such a blast. Check out the YouTube clip below. You can do something like this in your community too. It is super easy and a great way to give your clients a fabulous workout and help out an important cause.<br /><br /><object width="320" height="265"><param name="movie" value="http://www.youtube.com/v/vTtbhano3Yw&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/vTtbhano3Yw&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="320" height="265"></embed></object><br /><br />If you can't see the clip above, go directly to the YouTube Video clip.<br /><br /><a href="http://www.youtube.com/watch?v=vTtbhano3Yw">http://www.youtube.com/watch?v=vTtbhano3Yw</a><br /><br />You can click on our event page below to get ideas on the logistics and more details. When you get to this page, just click on Event Details and use our event as a template to create you own.<br /><br /><a href="http://www.nwpersonaltraining.com/subs/events/event_past_recap.php?event_id=72">http://www.nwpersonaltraining.com/subs/events/event_past_recap.php?event_id=72</a><br /><br />Yours in heath, fitness and business,<br /><br />Sherri McMillan<br /><br />ps. If you were involved in our Personal Training MasterMind group, you would always have access to everything we do and all the templates to make it super easy for you to duplicate. Contact Kari Schunk, our Fitness Education Director at kari@nwpersonaltraining.com if you're interested.Sherri McMillanhttp://www.blogger.com/profile/12656256561653876399noreply@blogger.com0