Hey Fitness Pros.
What are you doing this holiday season to show your clients how much you appreciate them?
Will you host a party or get-together? It can be a big affair or as simple as inviting everyone out for a night of Karaoke. We always like to show an Inspirational Slide Show with photos of all the fun adventures, events and activities we did with clients over the last year. It's a wonderful trip down memory lane and gets them excited for next year! Do something so that your clients really know how much you love and care about them outside of your actual training sessions.
Will you send out Holiday cards? Maybe you order a customized fun holiday card for your clients? Maybe you get crafty and make your own? Or maybe you visit a website like www.jibjab.com and create a FREE fun holiday greeting that you can email your clients. Do something so they know you are thinking about them.
Will you offer your clients a gift? The best kinds of gifts that I like to give clients are ones that remind them of their commitment to their health and fitness. Last year, we gave out water bottles with our logo on it. This year, we're giving them a gift card from our business. You could try a gym bag, a t-shirt, a journal...you don't have to give a gift, but it is a really nice gesture if you can.
Have a wonderful Thanksgiving. I feel very thankful that we all work in such an incredible industry changing people's lives. And I feel very honored to work side by side with all of you on this mission!
Yours in health, fitness and business,
Sherri McMillan
Monday, November 23, 2009
Friday, November 20, 2009
There is a sense of Urgency!
Hey Fitness Pros.
The year is starting to wind down and I’m hoping and praying that you are using this time to plan for an incredible 2010.
You see for the Fitness Industry, January is 'make or break' time. It's like the bottom of the 9th inning and the bases are loaded. Or it's the NBA Finals, tie score and there's a minute left on the buzzer. Or it's the SuperBowl and it's the 4th down with 5 yards to go to TD.
Okay, enough metaphors - bottom line, January is when people are thinking about getting back in shape. It's just human nature that come the New Year people are motivated to start working out and taking better care of themselves. And successful marketing for any business is being in the 'Client's Mind when the Client is Ready to Buy." And come January, the client is definitely ready to buy!
A good analogy is this - You don't go to a fruit tree and try to pick fruit when the tree is bare. No matter how hard you look, you aren't going to find any fruit. You go to the tree when it is overflowing with fruit and that's when you shake that baby and you harvest an abundance of fruit. In the fitness industry, January is when the tree is full of fruit and it's harvest time. Now of course, our clients aren't fruits and we want to be ready and willing to help them throughout the entire year. But this is the time of year when most people WANT our help!
So what does that mean to all of us?
Here's some tips to consider. Think of this as a Fitness Pep Rally (a 'Win one for the Gipper' speech!)
Start Planning Now! If you are the owner or manager of a fitness facility, January is when you should spend the greatest amount of your yearly marketing dollars. But you’ve got to start planning right now so you can launch big and strong in January. If you wait until January to ask yourself what you’re going to do, it will be too late! Start now to increase your chances of a successful year! You might take out some ads in local newspapers, send out some mailers to clients or past guests, hand out a ton of trial gift certificates, ramp up your social marketing efforts, plan a fitness trade show at your studio, host an educational seminar for the community... Bottom line - you want to ensure that your name and services are in the forefront of people's minds as they’re thinking about taking better care of themselves.
Be at your Best: Well, as a fitness professional, we expect that year-round, right?! But it's even more important in the New Year. You can't afford to be away or sick - your clients and classes need you! So get lots of good sleep, eat well, drink lots of water and take your Airborne or Echinacea if you're feeling run-down. Put your game-face on no matter what is going on - you need to be positive, energetic and customer-service oriented. It's show time! And that goes for your working environment too! Use the holiday down-time to clean up, tidy up, get organized and get your fitness studios looking amazing and ready for the January rush.
Be present: If you can help it, try not to be away over the first few months of the year. One of our friends is a manager at Safeway Grocery store. And for the grocery store industry, one of their make or break times is Thanksgiving through the holidays. She knows to not ask for any extended vacations during that time. In the fitness industry, it's important to be present and at your best in January-March and September-November. The best time to schedule holidays in the fitness industry is June, July & August and December (keep that in mind as you plan your 2010 vacations.)
Be mentally & physically prepared to work hard: In January, you might need to stay late, come in early, work on a weekend. You might be juggling multiple tasks. You might be doing things that aren't part of your normal job responsibilities. You should be prepared to take phone calls, do tours and be really good at this. Be ready to find out what a clients' needs are and to show them how you can help them. Be genuine and honest and highlight how much you will take care of them.
Hone your skills now: When you spend a lot of time and money to get people to check you out, you need to be masters of the phone and tours. What a waste it would be if an individual is motivated to call you or come in to check you out and their first impression is a poor one. Also take this quieter holiday time to learn some new exercises with a cool new tool. Read some educational books. Get certified in a new program that you can launch in January.
Get in people's minds: Now is the perfect time to call or email those clients who haven't been in for a while. It’s an excellent time to ask for referrals and distribute guest passes. As people are thinking about fitness, you want them to think about you!
We hope the coming of the New Year excites you as much as it does us. We love coming into our studios when classes are energized, the private area is full and the studio is just humming. It always makes us feel like we're really doing a good job and are positively impacting our clients' lives. So embrace the busyness and celebrate it.
Now go inspire the world to a fitter life!
With love and thanks,
Sherri McMillan
ps. One guaranteed way to have an incredible 2010 Business Year is to sign up for out Personal Training MasterMind Group. The cost is peanuts compared to the revenues that you will generate following along with our systems. We do $1,000,000 a year in our 5000 square foot facility and so can you! Let us show you how! Email our Fitness Education Director, Kari Schunk, at kari@nwpersonaltraining.com and she'll provide you all the details. Here's to your business success!
The year is starting to wind down and I’m hoping and praying that you are using this time to plan for an incredible 2010.
You see for the Fitness Industry, January is 'make or break' time. It's like the bottom of the 9th inning and the bases are loaded. Or it's the NBA Finals, tie score and there's a minute left on the buzzer. Or it's the SuperBowl and it's the 4th down with 5 yards to go to TD.
Okay, enough metaphors - bottom line, January is when people are thinking about getting back in shape. It's just human nature that come the New Year people are motivated to start working out and taking better care of themselves. And successful marketing for any business is being in the 'Client's Mind when the Client is Ready to Buy." And come January, the client is definitely ready to buy!
A good analogy is this - You don't go to a fruit tree and try to pick fruit when the tree is bare. No matter how hard you look, you aren't going to find any fruit. You go to the tree when it is overflowing with fruit and that's when you shake that baby and you harvest an abundance of fruit. In the fitness industry, January is when the tree is full of fruit and it's harvest time. Now of course, our clients aren't fruits and we want to be ready and willing to help them throughout the entire year. But this is the time of year when most people WANT our help!
So what does that mean to all of us?
Here's some tips to consider. Think of this as a Fitness Pep Rally (a 'Win one for the Gipper' speech!)
Start Planning Now! If you are the owner or manager of a fitness facility, January is when you should spend the greatest amount of your yearly marketing dollars. But you’ve got to start planning right now so you can launch big and strong in January. If you wait until January to ask yourself what you’re going to do, it will be too late! Start now to increase your chances of a successful year! You might take out some ads in local newspapers, send out some mailers to clients or past guests, hand out a ton of trial gift certificates, ramp up your social marketing efforts, plan a fitness trade show at your studio, host an educational seminar for the community... Bottom line - you want to ensure that your name and services are in the forefront of people's minds as they’re thinking about taking better care of themselves.
Be at your Best: Well, as a fitness professional, we expect that year-round, right?! But it's even more important in the New Year. You can't afford to be away or sick - your clients and classes need you! So get lots of good sleep, eat well, drink lots of water and take your Airborne or Echinacea if you're feeling run-down. Put your game-face on no matter what is going on - you need to be positive, energetic and customer-service oriented. It's show time! And that goes for your working environment too! Use the holiday down-time to clean up, tidy up, get organized and get your fitness studios looking amazing and ready for the January rush.
Be present: If you can help it, try not to be away over the first few months of the year. One of our friends is a manager at Safeway Grocery store. And for the grocery store industry, one of their make or break times is Thanksgiving through the holidays. She knows to not ask for any extended vacations during that time. In the fitness industry, it's important to be present and at your best in January-March and September-November. The best time to schedule holidays in the fitness industry is June, July & August and December (keep that in mind as you plan your 2010 vacations.)
Be mentally & physically prepared to work hard: In January, you might need to stay late, come in early, work on a weekend. You might be juggling multiple tasks. You might be doing things that aren't part of your normal job responsibilities. You should be prepared to take phone calls, do tours and be really good at this. Be ready to find out what a clients' needs are and to show them how you can help them. Be genuine and honest and highlight how much you will take care of them.
Hone your skills now: When you spend a lot of time and money to get people to check you out, you need to be masters of the phone and tours. What a waste it would be if an individual is motivated to call you or come in to check you out and their first impression is a poor one. Also take this quieter holiday time to learn some new exercises with a cool new tool. Read some educational books. Get certified in a new program that you can launch in January.
Get in people's minds: Now is the perfect time to call or email those clients who haven't been in for a while. It’s an excellent time to ask for referrals and distribute guest passes. As people are thinking about fitness, you want them to think about you!
We hope the coming of the New Year excites you as much as it does us. We love coming into our studios when classes are energized, the private area is full and the studio is just humming. It always makes us feel like we're really doing a good job and are positively impacting our clients' lives. So embrace the busyness and celebrate it.
Now go inspire the world to a fitter life!
With love and thanks,
Sherri McMillan
ps. One guaranteed way to have an incredible 2010 Business Year is to sign up for out Personal Training MasterMind Group. The cost is peanuts compared to the revenues that you will generate following along with our systems. We do $1,000,000 a year in our 5000 square foot facility and so can you! Let us show you how! Email our Fitness Education Director, Kari Schunk, at kari@nwpersonaltraining.com and she'll provide you all the details. Here's to your business success!
Wednesday, November 18, 2009
And the Winner is...
Hey Fitness Pros.
When I was awarded an industry award like IDEA Personal Trainer of the Year or CanFitPro presenter of the year, it was a highlight to my career. It was like the Oscars of the fitness industry. To be recognized for your contributions provides such a strong sense of accomplishment.
Unfortunately, only one person wins these types of awards every year amongst the hundreds of thousands of trainers out there.
So in our business, at our annual Holiday party, we recognize our team with our own in-house award system that the whole team votes on. In addition, I consider client feedback too. So the votes are now in for our business...
And the winner is....
Sorry, if I told you, I'd have to kill you! ;)
We order a nice looking trophy and we have a plaque that we post at the studio.
There is most definitely a sense of pride with winning our NWPT awards and the trophies get displayed proudly.
At our business, we award the following:
*Personal Trainer of the Year
*Most Improved Personal Trainer of the Year
*Group Trainer of the Year
*Customer Service Rep of the Year
I hope this gives you some ideas. If you're a solo trainer, maybe give yourself an award! Hey, you deserve it! ;)
Yours in health, fitness and business,
Sherri McMillan
ps. If you're a strong personal trainer on the floor with world-class practical skills, but lack in the business, marketing, organizational, systematic approach to running your million-dollar training business, you should consider signing up for our Personal Training MasterMind group. Both of our studios do $1,000,000 per year and we can teach you how we do it. Email Kari Schunk our Fitness Director at kari@nwpersonaltraining.com for more details
When I was awarded an industry award like IDEA Personal Trainer of the Year or CanFitPro presenter of the year, it was a highlight to my career. It was like the Oscars of the fitness industry. To be recognized for your contributions provides such a strong sense of accomplishment.
Unfortunately, only one person wins these types of awards every year amongst the hundreds of thousands of trainers out there.
So in our business, at our annual Holiday party, we recognize our team with our own in-house award system that the whole team votes on. In addition, I consider client feedback too. So the votes are now in for our business...
And the winner is....
Sorry, if I told you, I'd have to kill you! ;)
We order a nice looking trophy and we have a plaque that we post at the studio.
There is most definitely a sense of pride with winning our NWPT awards and the trophies get displayed proudly.
At our business, we award the following:
*Personal Trainer of the Year
*Most Improved Personal Trainer of the Year
*Group Trainer of the Year
*Customer Service Rep of the Year
I hope this gives you some ideas. If you're a solo trainer, maybe give yourself an award! Hey, you deserve it! ;)
Yours in health, fitness and business,
Sherri McMillan
ps. If you're a strong personal trainer on the floor with world-class practical skills, but lack in the business, marketing, organizational, systematic approach to running your million-dollar training business, you should consider signing up for our Personal Training MasterMind group. Both of our studios do $1,000,000 per year and we can teach you how we do it. Email Kari Schunk our Fitness Director at kari@nwpersonaltraining.com for more details
Monday, November 16, 2009
Fitness Pros - this is super easy to organize, tons of fun and great marketing!
Hey Fitness Pros.
We just hosted our annual 3 hour Exercise-a-thon yesterday. It was such a blast. Check out the YouTube clip below. You can do something like this in your community too. It is super easy and a great way to give your clients a fabulous workout and help out an important cause.
If you can't see the clip above, go directly to the YouTube Video clip.
http://www.youtube.com/watch?v=vTtbhano3Yw
You can click on our event page below to get ideas on the logistics and more details. When you get to this page, just click on Event Details and use our event as a template to create you own.
http://www.nwpersonaltraining.com/subs/events/event_past_recap.php?event_id=72
Yours in heath, fitness and business,
Sherri McMillan
ps. If you were involved in our Personal Training MasterMind group, you would always have access to everything we do and all the templates to make it super easy for you to duplicate. Contact Kari Schunk, our Fitness Education Director at kari@nwpersonaltraining.com if you're interested.
We just hosted our annual 3 hour Exercise-a-thon yesterday. It was such a blast. Check out the YouTube clip below. You can do something like this in your community too. It is super easy and a great way to give your clients a fabulous workout and help out an important cause.
If you can't see the clip above, go directly to the YouTube Video clip.
http://www.youtube.com/watch?v=vTtbhano3Yw
You can click on our event page below to get ideas on the logistics and more details. When you get to this page, just click on Event Details and use our event as a template to create you own.
http://www.nwpersonaltraining.com/subs/events/event_past_recap.php?event_id=72
Yours in heath, fitness and business,
Sherri McMillan
ps. If you were involved in our Personal Training MasterMind group, you would always have access to everything we do and all the templates to make it super easy for you to duplicate. Contact Kari Schunk, our Fitness Education Director at kari@nwpersonaltraining.com if you're interested.
Friday, November 13, 2009
Highlight the Holiday Season and everyone Wins!
Hey Fitness Pros.
The holidays are just around the corner. My question to you is 'Do you have a plan to encourage clients to focus on the "Gift of Health, Fitness & Vitality"?!
Here's the thing - people are spending money and buying gifts in late November and all through December. So would you rather have clients purchase a gift that will literally change someone's life or let them buy someone a sweater that probably won't fit and their loved one will never wear?!
Here's some ideas for you:
1. Offer a Holiday sale or promotion. All smart businesses do this during the holiday season. You've got to entice your clients and prospects to want to invest in YOUR services. Plus it will get them to prioritize their commitment to their health and fitness NOW and set them up for a healthy and fit 2010 - BEFORE they have spent all their funds.
2. Give clients $25-$50 Gift Cards as a Client Appreciation Gift for the holidays. Again, this will encourage them to use it and therefore, increase the chances that they will continue with you into 2010. Consider giving them two gift cards - one for them to use and one for them to give to a loved one as a Holiday gift.
3. Give all your clients FREE or offer low-price Trial Pass Gift Certificates that they can give to their friends, co-workers, family members or acquaintances like Hair Stylist, Kids' Teachers, Neighbors etc. They make for great stocking stuffers and if they are free and super inexpensive, it's a win:win for everyone. Our Gift Certificates include an Initial Complimentary Training session and 1-2 weeks of Free Group Training sessions. Let your clients spread the word and help you launch into a fabulous January!
4. Display lots of great gift ideas throughout your studio/gyms. Hot items include Heart Rate Monitors, Foam Rollers, Tubing with Protective Coating, Stability Balls etc. You can usually sell quite a bit of product over the holidays and clients like the convenience!
I hope this gives you some ideas and gets the creative juices flowing.
Remember, if you are part of our Personal Training Mastermind Group, you would get access to all of our promotional and marketing templates year-round that you could use for your business. If interested, email our Fitness Education Director at kari@nwpersonaltraining.com and she can give you more details.
Yours in health, fitness and business,
Sherri McMillan
The holidays are just around the corner. My question to you is 'Do you have a plan to encourage clients to focus on the "Gift of Health, Fitness & Vitality"?!
Here's the thing - people are spending money and buying gifts in late November and all through December. So would you rather have clients purchase a gift that will literally change someone's life or let them buy someone a sweater that probably won't fit and their loved one will never wear?!
Here's some ideas for you:
1. Offer a Holiday sale or promotion. All smart businesses do this during the holiday season. You've got to entice your clients and prospects to want to invest in YOUR services. Plus it will get them to prioritize their commitment to their health and fitness NOW and set them up for a healthy and fit 2010 - BEFORE they have spent all their funds.
2. Give clients $25-$50 Gift Cards as a Client Appreciation Gift for the holidays. Again, this will encourage them to use it and therefore, increase the chances that they will continue with you into 2010. Consider giving them two gift cards - one for them to use and one for them to give to a loved one as a Holiday gift.
3. Give all your clients FREE or offer low-price Trial Pass Gift Certificates that they can give to their friends, co-workers, family members or acquaintances like Hair Stylist, Kids' Teachers, Neighbors etc. They make for great stocking stuffers and if they are free and super inexpensive, it's a win:win for everyone. Our Gift Certificates include an Initial Complimentary Training session and 1-2 weeks of Free Group Training sessions. Let your clients spread the word and help you launch into a fabulous January!
4. Display lots of great gift ideas throughout your studio/gyms. Hot items include Heart Rate Monitors, Foam Rollers, Tubing with Protective Coating, Stability Balls etc. You can usually sell quite a bit of product over the holidays and clients like the convenience!
I hope this gives you some ideas and gets the creative juices flowing.
Remember, if you are part of our Personal Training Mastermind Group, you would get access to all of our promotional and marketing templates year-round that you could use for your business. If interested, email our Fitness Education Director at kari@nwpersonaltraining.com and she can give you more details.
Yours in health, fitness and business,
Sherri McMillan
Monday, November 9, 2009
Is it a Crappy day or a Miracle day?
Hey Fitness Pros.
We've all experienced business and life challenges. Maybe revenues are down, maybe you lost your star trainer, maybe your landlord raised the rent, maybe an event you organized wasn't as successful as you hoped, maybe your best client just discontinued training with you...We've all had to deal with some type of struggle.
The question is how do you deal with it? When you are presented with an obstacle - do you let it deflate your enthusiasm, do you lose your momentum or do you decide to go through, around, underneath or over the obstacle?!
I just got finished speaking at the fabulous Vancouver CanFitPro conference. I was able to listen to the keynote presentation with Rod MacDonald and it was great. The message was basically this. You can't control your life. Sometimes things happen that are absolutely outside of your control. But you can control how you react to what happens. You can control the meaning you attach to what has happened. For example, let's say I'm having a really crappy day and I'm really bummed, upset or angry about it. Well what is my crappy day, for someone else, say living in a 3rd world country, my crappy day, may be their Miracle Day. They might look and say 'Wow, how fortunate to have a house over her head and 2 beautiful kids and a career that she loves." So anyways, it's always a really nice reminder. When you're going through stuff, ask yourself is there a different perspective? Can you attach a different meaning to the event? Can you find a gift in any of it?
Yours in health, fitness and business,
Sherri McMillan
We've all experienced business and life challenges. Maybe revenues are down, maybe you lost your star trainer, maybe your landlord raised the rent, maybe an event you organized wasn't as successful as you hoped, maybe your best client just discontinued training with you...We've all had to deal with some type of struggle.
The question is how do you deal with it? When you are presented with an obstacle - do you let it deflate your enthusiasm, do you lose your momentum or do you decide to go through, around, underneath or over the obstacle?!
I just got finished speaking at the fabulous Vancouver CanFitPro conference. I was able to listen to the keynote presentation with Rod MacDonald and it was great. The message was basically this. You can't control your life. Sometimes things happen that are absolutely outside of your control. But you can control how you react to what happens. You can control the meaning you attach to what has happened. For example, let's say I'm having a really crappy day and I'm really bummed, upset or angry about it. Well what is my crappy day, for someone else, say living in a 3rd world country, my crappy day, may be their Miracle Day. They might look and say 'Wow, how fortunate to have a house over her head and 2 beautiful kids and a career that she loves." So anyways, it's always a really nice reminder. When you're going through stuff, ask yourself is there a different perspective? Can you attach a different meaning to the event? Can you find a gift in any of it?
Yours in health, fitness and business,
Sherri McMillan
Wednesday, October 28, 2009
Get Insight before Action!
Hey Fitness Pros.
It's hard to believe but 2009 is quickly coming to an end and 2010 is fast approaching. As a business owner, I take this time of year to start planning and preparing to ensure the upcoming year is very successful. But before I start finalizing any plans, it's absolutely critical that I get input from my team. Remember 3 heads are better than 1 and 10 heads are better than 3 and 15 heads are better than 10!
So all this week, I have been meeting with each member of my team to get insight in a variety of different areas. See the notes below. Each meeting is one hour in length.
Remember that if you manage a team, they are probably spending a lot more time with clients than you do, so they often have a much better understanding of what truly works and what doesn't. If you are a solo trainer, answer the following questions yourself and perhaps run your answers by a consultant or mentor.
Individual Meetings – Please come prepared with thoughts/ideas etc
*How can we stay strong as a company?
*What should we keep doing, stop doing, start doing…?
*Where should our focus as a company be?
*Pricing structure – what needs to be added/changed? Should we increase prices? What’s the best way to present prices/options?
*Paid Time Off – do you like the proposed system?
*CSR in the evenings – yes or no?
*2010 Ideas for Seminars/Challenges/Events
*How can we increase numbers in group training classes?
How can you add to Community Outreach/Relationships? Is there a business you have a close relationship with that you could commit to going to weekly? Is there an association that you would like to become a part of (Rotary Club, Chamber of Commerce etc)How can you increase promotion/asking for referrals/giving out gift certificates?
*Which supplementary products should we be offering/selling to clients?
*Any other thoughts/ideas/questions/concerns…
Yours in health, fitness and business,
Sherri McMillan
It's hard to believe but 2009 is quickly coming to an end and 2010 is fast approaching. As a business owner, I take this time of year to start planning and preparing to ensure the upcoming year is very successful. But before I start finalizing any plans, it's absolutely critical that I get input from my team. Remember 3 heads are better than 1 and 10 heads are better than 3 and 15 heads are better than 10!
So all this week, I have been meeting with each member of my team to get insight in a variety of different areas. See the notes below. Each meeting is one hour in length.
Remember that if you manage a team, they are probably spending a lot more time with clients than you do, so they often have a much better understanding of what truly works and what doesn't. If you are a solo trainer, answer the following questions yourself and perhaps run your answers by a consultant or mentor.
Individual Meetings – Please come prepared with thoughts/ideas etc
*How can we stay strong as a company?
*What should we keep doing, stop doing, start doing…?
*Where should our focus as a company be?
*Pricing structure – what needs to be added/changed? Should we increase prices? What’s the best way to present prices/options?
*Paid Time Off – do you like the proposed system?
*CSR in the evenings – yes or no?
*2010 Ideas for Seminars/Challenges/Events
*How can we increase numbers in group training classes?
How can you add to Community Outreach/Relationships? Is there a business you have a close relationship with that you could commit to going to weekly? Is there an association that you would like to become a part of (Rotary Club, Chamber of Commerce etc)How can you increase promotion/asking for referrals/giving out gift certificates?
*Which supplementary products should we be offering/selling to clients?
*Any other thoughts/ideas/questions/concerns…
Yours in health, fitness and business,
Sherri McMillan
Monday, October 26, 2009
Help your clients not stumble through the holidays!
Hey Fitness Pros.
T'is the season when clients often fall off the fitness wagon. So if we know the holiday season starting with Halloween, then Thanksgiving, into Christmas and New Years is a major obstacle for clients, help them plan and prepare now.
Start sending out articles, tips on how to overcome the temptations, motivational emails/texts and inspirational quotes to help them stay focused on the big picture and their goals. They will thank you for your extra efforts! And it may even help get you a bigger Christmas gift. Hee Hee - just kidding!
Yours in health, fitness and business,
Sherri McMillan
T'is the season when clients often fall off the fitness wagon. So if we know the holiday season starting with Halloween, then Thanksgiving, into Christmas and New Years is a major obstacle for clients, help them plan and prepare now.
Start sending out articles, tips on how to overcome the temptations, motivational emails/texts and inspirational quotes to help them stay focused on the big picture and their goals. They will thank you for your extra efforts! And it may even help get you a bigger Christmas gift. Hee Hee - just kidding!
Yours in health, fitness and business,
Sherri McMillan
Wednesday, October 21, 2009
Role Play your way to Success!
Hey Fitness Pros.
We currently have an intern trainer, Robert. He is fabulous and we are hiring him to start with our team.
Today, I gave him my number, name and he had to call me to schedule me for an initial appointment. We role played the scenario and I evaluated him using a variety of criteria. There are certain expectations that we have at NWPT - what he should say, shouldn't say, what the flow of the conversation should look like etc to ensure this contact is successful. At the end, we went over what he did well and where he could hone his skills.
Next step, we're actually scheduled for that initial session and he will take me through it and I will evaluate him again based on a set of criteria.
Bottom line - all of this role playing and practice functions to ensure he offers the best experience which will increase his ability to influence the client to invest in his services and therefore, ultimately experience incredible results.
I can't stress enough how important these types of leadership initiatives are. Now if you don't manage or work with a team of trainers, have someone else evaluate your skills. Perfect practice makes perfect!
Sherri
ps. If you would like to access all the forms and systems we use for our evaluation process, contact kari@nwpersonaltraining.com There's no use reinventing the wheel!
We currently have an intern trainer, Robert. He is fabulous and we are hiring him to start with our team.
Today, I gave him my number, name and he had to call me to schedule me for an initial appointment. We role played the scenario and I evaluated him using a variety of criteria. There are certain expectations that we have at NWPT - what he should say, shouldn't say, what the flow of the conversation should look like etc to ensure this contact is successful. At the end, we went over what he did well and where he could hone his skills.
Next step, we're actually scheduled for that initial session and he will take me through it and I will evaluate him again based on a set of criteria.
Bottom line - all of this role playing and practice functions to ensure he offers the best experience which will increase his ability to influence the client to invest in his services and therefore, ultimately experience incredible results.
I can't stress enough how important these types of leadership initiatives are. Now if you don't manage or work with a team of trainers, have someone else evaluate your skills. Perfect practice makes perfect!
Sherri
ps. If you would like to access all the forms and systems we use for our evaluation process, contact kari@nwpersonaltraining.com There's no use reinventing the wheel!
Thursday, October 15, 2009
Send out the troops...
Hey Fitness Pros,
There is strength in numbers. One person can never sell as much as a whole sales team.
So if you manage a group of fitness professionals, every week/month give each person on your team a few gift certificates for Trial Passes. Encourage them to hand them out to people in their community - their chiropractor, their hair stylist, their kid's teacher, their neighbor etc. Also encourage them to hand out these gift certificates to their clients or participants so they can give them out to their loved ones.
If you're a solo trainer, provide everyone you know these gift certificates to give to their friends, family members and co-workers.
Consider giving a gift for all the gift certificates that come back in. For example, in our business, anyone who refers a new client to us, we give them a free training session or massage.
Let others sell for you. Then reward them when they do.
Yours in health, fitness and business,
Sherri McMillan
There is strength in numbers. One person can never sell as much as a whole sales team.
So if you manage a group of fitness professionals, every week/month give each person on your team a few gift certificates for Trial Passes. Encourage them to hand them out to people in their community - their chiropractor, their hair stylist, their kid's teacher, their neighbor etc. Also encourage them to hand out these gift certificates to their clients or participants so they can give them out to their loved ones.
If you're a solo trainer, provide everyone you know these gift certificates to give to their friends, family members and co-workers.
Consider giving a gift for all the gift certificates that come back in. For example, in our business, anyone who refers a new client to us, we give them a free training session or massage.
Let others sell for you. Then reward them when they do.
Yours in health, fitness and business,
Sherri McMillan
Tuesday, October 13, 2009
Keep it in the family...
Hey Fitness Pros
If you manage a group of trainers and fitness professionals, create that family feel. Foster a community of fitness pros supporting each other. Here's some simple ideas:
*Do any of your trainers have their own blog that they write? If so, post a link to their blog on your websites and on your blog. Have them be a guest writer on your blog.
*Do any of your fitness pros have their own facebook page? Be sure they are fans of yours and you are a fan of theirs. Give them access to post on your Fan page so they can invite clients to their classes and programs.
*Are any of your trainers geniuses at creating programs and inventing products. If so, align with them and help them promote it for a fair % of the return. It's a win:win. It creates a new income stream for both of you.
*Get your team together for brainstorming sessions. The ideas that will surface will always so much more than you could ever come up with by yourself.
*Have fun. Schedule regular outings with your team outside of the studio. Friendships will develop and that will positively impact all aspects of the working environment.
Yours in health, fitness and business,
Sherri McMillan
If you manage a group of trainers and fitness professionals, create that family feel. Foster a community of fitness pros supporting each other. Here's some simple ideas:
*Do any of your trainers have their own blog that they write? If so, post a link to their blog on your websites and on your blog. Have them be a guest writer on your blog.
*Do any of your fitness pros have their own facebook page? Be sure they are fans of yours and you are a fan of theirs. Give them access to post on your Fan page so they can invite clients to their classes and programs.
*Are any of your trainers geniuses at creating programs and inventing products. If so, align with them and help them promote it for a fair % of the return. It's a win:win. It creates a new income stream for both of you.
*Get your team together for brainstorming sessions. The ideas that will surface will always so much more than you could ever come up with by yourself.
*Have fun. Schedule regular outings with your team outside of the studio. Friendships will develop and that will positively impact all aspects of the working environment.
Yours in health, fitness and business,
Sherri McMillan
Friday, October 9, 2009
FREE 90 minutes of tips to ensure PT Business Success
Hey Fitness Pros,
A little while back Todd Durkin interviewed me for his Personal Training Mastermind Group. Todd is a world-class trainer and business owner and he asked some very insightful questions. It was a great discussion and provided some great tips on what we all need to be doing to ensure we run extremely successful PT businesses.
It turned out to be about 90 minutes - we just couldn't stop talking! So it's chock full of great ideas for you. Best part - it's FREE!
Here's the link. You can listen now or at your leisure...
http://www.instantteleseminar.com/Default.asp?eventid=6737880
Let me know what you think.
Have a fabulous weekend!
Yours in health, fitness and business,
Sherri McMillan
A little while back Todd Durkin interviewed me for his Personal Training Mastermind Group. Todd is a world-class trainer and business owner and he asked some very insightful questions. It was a great discussion and provided some great tips on what we all need to be doing to ensure we run extremely successful PT businesses.
It turned out to be about 90 minutes - we just couldn't stop talking! So it's chock full of great ideas for you. Best part - it's FREE!
Here's the link. You can listen now or at your leisure...
http://www.instantteleseminar.com/Default.asp?eventid=6737880
Let me know what you think.
Have a fabulous weekend!
Yours in health, fitness and business,
Sherri McMillan
Wednesday, October 7, 2009
How to get new clients at no cost!
Hey Fitness Pros.
Wouldn't it be awesome if other people were sending you clients all the time?!
Well, what if I told you there's an easy way to do this and it doesn't cost you anything. I wanted to fill you in on the best way to develop a strategic alliance with a local business.
First, I'll share a real life example for you.
Angela is a wonderful woman who owns a little restaurant, Manhattan Cafe, across the street from our Portland studio that offers coffee, tea and healthy sandwiches and salads. She also takes my fitness classes and has the most fun, caring and charismatic personality. I recognized her as someone who has incredible influence in our community so I offered her a free membership to our club and discounted prices on all of our services. I also offered her the ability to promote her menus in our studios and on our website. In return, with our assistance she has created a number of healthy menu options and has put our logo on all of her menus. She has also put all of our promotional materials in a prominent location in her restaurant. She also raves about us to her customers because she can speak from first-hand experience. It's a WIN:WIN relationship and those are always the best types!
So ask yourself the following questions:
*What type of client do you want to attract to your Personal Training business or club?
*Where does this type of client shop or spend their time or money?
*Are any of these businesses in a 10-15 minute driving radius from you?
*Do you have any close contacts with any of these businesses? (It's always easiest to approach someone who knows and likes you!)
*Which 3 businesses could you go to tomorrow to initiate a cross promotion?
When initiating this type of relationship, always remember to focus first on what's in it for THEM!
Yours in health, fitness and business,
Sherri McMillan
Wouldn't it be awesome if other people were sending you clients all the time?!
Well, what if I told you there's an easy way to do this and it doesn't cost you anything. I wanted to fill you in on the best way to develop a strategic alliance with a local business.
First, I'll share a real life example for you.
Angela is a wonderful woman who owns a little restaurant, Manhattan Cafe, across the street from our Portland studio that offers coffee, tea and healthy sandwiches and salads. She also takes my fitness classes and has the most fun, caring and charismatic personality. I recognized her as someone who has incredible influence in our community so I offered her a free membership to our club and discounted prices on all of our services. I also offered her the ability to promote her menus in our studios and on our website. In return, with our assistance she has created a number of healthy menu options and has put our logo on all of her menus. She has also put all of our promotional materials in a prominent location in her restaurant. She also raves about us to her customers because she can speak from first-hand experience. It's a WIN:WIN relationship and those are always the best types!
So ask yourself the following questions:
*What type of client do you want to attract to your Personal Training business or club?
*Where does this type of client shop or spend their time or money?
*Are any of these businesses in a 10-15 minute driving radius from you?
*Do you have any close contacts with any of these businesses? (It's always easiest to approach someone who knows and likes you!)
*Which 3 businesses could you go to tomorrow to initiate a cross promotion?
When initiating this type of relationship, always remember to focus first on what's in it for THEM!
Yours in health, fitness and business,
Sherri McMillan
Tuesday, October 6, 2009
Create Raving Fans with 1 Step!
You need testimonials and lots of them for marketing initiatives and to promote your business throughout your community and online. But what if you don't have a lot of documented testimonials and success stories?
Here's an easy way to get a ton of really amazing testimonials.
Host a Before/After Success Contest.
Promote the contest for about 6 weeks to your clients before you launch so you get people really excited. Make it simple, low maintenance, and make it FREE to enroll in order to ensure you get lots of participation. Have clients take a before photo. Then have them follow your program for 6 weeks. Then have them do an after photo. Create a list of questions you will have each participant complete. For example, ask them to record their training program, their results, and why they love training with you. You could have a prize of say 5-10 sessions for the individual chosen as the best success story. Be sure that everyone understands and signs off that you will be using their photos and success stories in your promotional initiatives.
Voila - you'll now have a ton of really amazing success stories to use as needed. You can schedule a challenge like this once a quarter so you always have fresh new faces and happy fans who will rave about your services! Plus clients love the extra boost of motivation to help them achieve incredible results.
Yours in health, fitness and business,
Sherri McMillan
Here's an easy way to get a ton of really amazing testimonials.
Host a Before/After Success Contest.
Promote the contest for about 6 weeks to your clients before you launch so you get people really excited. Make it simple, low maintenance, and make it FREE to enroll in order to ensure you get lots of participation. Have clients take a before photo. Then have them follow your program for 6 weeks. Then have them do an after photo. Create a list of questions you will have each participant complete. For example, ask them to record their training program, their results, and why they love training with you. You could have a prize of say 5-10 sessions for the individual chosen as the best success story. Be sure that everyone understands and signs off that you will be using their photos and success stories in your promotional initiatives.
Voila - you'll now have a ton of really amazing success stories to use as needed. You can schedule a challenge like this once a quarter so you always have fresh new faces and happy fans who will rave about your services! Plus clients love the extra boost of motivation to help them achieve incredible results.
Yours in health, fitness and business,
Sherri McMillan
Monday, October 5, 2009
A tip to help you hone your skills as a Fitness Pro
Hey Fitness Pros,
This month in our business we perform On-floor reviews on our team. It's such a helpful tool to ensuring we're constantly growing and developing as fitness pros. So if you manage a group of fitness pros I would suggest you adopt this system into your business. Perhaps try it once a quarter. If you are a solo fitness pro, I would suggest you have a friend or colleague evaluate you based on some pre-determined criteria.
Here are some of the things we look for when evaluating our Personal Trainers to help give you some ideas.
*Arrives early and prepared for session
*Appropriate attire, hygiene and speech
*Gives a warm greeting to client
*Checks with client on the status of their workouts/fitness routine
*Has client sign in for session
*Finishes session on time
*Teaches exercises using an appropriate style (explain, demonstrate, client practices, quizzing)
*Session is dynamic and interactive
*Offers regular and appropriate eye contact
*Body language demonstrates focus and attention on client / Hands-on spotting
*Offers regular positive feedback and regularly looks for and acknowledges client success
*Uses client's name
*Offers at least one new exercise, a new fitness fact, or provides written literature for client
*Spends the last few minutes of session stretching/nurturing
*Announces upcoming events/seminars and Encourages Participation
*Gives something for client to work on until next session
*Client exercising at correct training level
*Client demonstrates full control and excellent technique during session
*Exercise choices are safe and exercise sequence effective - Displays an exceptional knowledge of anatomy / biomechanics of movement / equipment usage / modifications
*Method of tracking client progress is professional and effective. I could cover your client and based on the current file, would have no problem knowing exactly what to do with them and how to train them safely and effectively.
We also discuss strengths and areas to focus on to help them hone their skills.
I hope this helps you take your skills to world-class levels - my guess is that most of you are already there since you're reading this blog ;)
xo
Yours in health, fitness and business,
Sherri McMillan
This month in our business we perform On-floor reviews on our team. It's such a helpful tool to ensuring we're constantly growing and developing as fitness pros. So if you manage a group of fitness pros I would suggest you adopt this system into your business. Perhaps try it once a quarter. If you are a solo fitness pro, I would suggest you have a friend or colleague evaluate you based on some pre-determined criteria.
Here are some of the things we look for when evaluating our Personal Trainers to help give you some ideas.
*Arrives early and prepared for session
*Appropriate attire, hygiene and speech
*Gives a warm greeting to client
*Checks with client on the status of their workouts/fitness routine
*Has client sign in for session
*Finishes session on time
*Teaches exercises using an appropriate style (explain, demonstrate, client practices, quizzing)
*Session is dynamic and interactive
*Offers regular and appropriate eye contact
*Body language demonstrates focus and attention on client / Hands-on spotting
*Offers regular positive feedback and regularly looks for and acknowledges client success
*Uses client's name
*Offers at least one new exercise, a new fitness fact, or provides written literature for client
*Spends the last few minutes of session stretching/nurturing
*Announces upcoming events/seminars and Encourages Participation
*Gives something for client to work on until next session
*Client exercising at correct training level
*Client demonstrates full control and excellent technique during session
*Exercise choices are safe and exercise sequence effective - Displays an exceptional knowledge of anatomy / biomechanics of movement / equipment usage / modifications
*Method of tracking client progress is professional and effective. I could cover your client and based on the current file, would have no problem knowing exactly what to do with them and how to train them safely and effectively.
We also discuss strengths and areas to focus on to help them hone their skills.
I hope this helps you take your skills to world-class levels - my guess is that most of you are already there since you're reading this blog ;)
xo
Yours in health, fitness and business,
Sherri McMillan
Friday, October 2, 2009
What are you doing this weekend for YOU?!
Hey Fitness Pros,
TGIF! I have a question for you. What are you going to do this weekend to give back to YOU!
In our industry we give and give and give. We have to be positive and upbeat at all times. And at the end of the week it can be exhausting. The burn out rate in our industry is high so you have to figure out what it's going to take to keep you fresh and excited for what you do. For some trainers, all they have to do is take a short holiday once every 3-4 months to just rejuvenate. Others make sure their schedule is balanced so that they only say, work early mornings 3x/week and evenings 2x/week and they take the weekends off. Others refuse to work split days. Some trainers enjoy a massage once a week to help them relax. Others meditate or pray. Some stay excited by attending workshops or conferences. Figure out what it's going to take for you and do it.
For me, I'm going to go for a short run on Saturday morning with the kids. Watch Brianna's soccer game in the afternoon. And then take the kids to my friend's house Adrienne for dinner and some great friendship time. Sunday I've got a 12 mile run planned with my girlfriend Toni. Then soccer game with the kids. A massage to help recover from the run and then some downtime in the evening. Notice - there's no work scheduled. Yahoo. Just a nice mix of exercise, time with the kids, time for myself and time for friends. Now it doesn't always happen that way on weekends but I definitely try to find balance in my days and weeks.
Take a moment to think of the things you need to do to avoid burnout and then this weekend, try to do at least one of them.
Yours in health, fitness and business,
Sherri McMillan
TGIF! I have a question for you. What are you going to do this weekend to give back to YOU!
In our industry we give and give and give. We have to be positive and upbeat at all times. And at the end of the week it can be exhausting. The burn out rate in our industry is high so you have to figure out what it's going to take to keep you fresh and excited for what you do. For some trainers, all they have to do is take a short holiday once every 3-4 months to just rejuvenate. Others make sure their schedule is balanced so that they only say, work early mornings 3x/week and evenings 2x/week and they take the weekends off. Others refuse to work split days. Some trainers enjoy a massage once a week to help them relax. Others meditate or pray. Some stay excited by attending workshops or conferences. Figure out what it's going to take for you and do it.
For me, I'm going to go for a short run on Saturday morning with the kids. Watch Brianna's soccer game in the afternoon. And then take the kids to my friend's house Adrienne for dinner and some great friendship time. Sunday I've got a 12 mile run planned with my girlfriend Toni. Then soccer game with the kids. A massage to help recover from the run and then some downtime in the evening. Notice - there's no work scheduled. Yahoo. Just a nice mix of exercise, time with the kids, time for myself and time for friends. Now it doesn't always happen that way on weekends but I definitely try to find balance in my days and weeks.
Take a moment to think of the things you need to do to avoid burnout and then this weekend, try to do at least one of them.
Yours in health, fitness and business,
Sherri McMillan
Thursday, October 1, 2009
It's time to close out the month...
Hey Fitness Pros.
It's October 1st. If you're like me, you're wondering where the heck did September go?
On the first of every month, a reminder pops up in my Outlook to perform a variety of month-end tasks to close out the prior month. This is so helpful for me to keep the pulse on our business. So whether you're a solo fitness pro or you manage a number of other fitness pros, it's a good idea to assess how you did last month. It's the best way to determine what works and what doesn't.
Here are some of the things that you might want to measure and review:
*# of initial client sessions & # who purchased - then calculate closing %
*# of clients who renewed - therefore retention ratio
*# of clients who canceled
*# of phone call/web inquiries - calculate closing % to appointments scheduled
*Where are all your new clients coming from (phone, ads, facebook, google etc)
*# of outgoing motivational and sales phone calls
*# of referrals asked or gift certificates given out
*# of cross promotions and business alliances developed
*Revenues generated (total and for each department)
*Expenses
*Profit and cash flow
*Class participation numbers
Hope this helps you analyze your business and create a plan to success beyond your wildest dreams.
Yours in health, fitness and business,
Sherri McMiillan
It's October 1st. If you're like me, you're wondering where the heck did September go?
On the first of every month, a reminder pops up in my Outlook to perform a variety of month-end tasks to close out the prior month. This is so helpful for me to keep the pulse on our business. So whether you're a solo fitness pro or you manage a number of other fitness pros, it's a good idea to assess how you did last month. It's the best way to determine what works and what doesn't.
Here are some of the things that you might want to measure and review:
*# of initial client sessions & # who purchased - then calculate closing %
*# of clients who renewed - therefore retention ratio
*# of clients who canceled
*# of phone call/web inquiries - calculate closing % to appointments scheduled
*Where are all your new clients coming from (phone, ads, facebook, google etc)
*# of outgoing motivational and sales phone calls
*# of referrals asked or gift certificates given out
*# of cross promotions and business alliances developed
*Revenues generated (total and for each department)
*Expenses
*Profit and cash flow
*Class participation numbers
Hope this helps you analyze your business and create a plan to success beyond your wildest dreams.
Yours in health, fitness and business,
Sherri McMiillan
Wednesday, September 30, 2009
Start planning now for Winter Sports programs - help your clients and cushion the bottom line.
I know you probably don't want to hear this (unless you're a winter sports buff) but winter is on the way. So it's time to start planning for any Ski Conditioning or Winter Sports Conditioning programs/clinics that you are going to host.
Here's some tips to designing a private or group program for any Winter sport. If you manage a group of trainers, forward this to them to file and use as a template for all future program design.
You don’t need to be an expert at a sport to train someone to excel in that sport. You just need to understand physiology, anatomy and ask a lot of the right questions. Here’s a system for designing a Winter Sports Conditioning program for any type of activity:
1. Define the goals of the client – how you train a recreational versus highly competitive athlete will be very different. Your expectations will be different as well as the types of movements you incorporate. Obviously a client who wants to be able to ski the greens without getting exhausted by the end of the day will require a different approach than one who wants to aggressively ski the diamonds, moguls and jumps.
2. Define the commitment of the client – Find out how long, how frequent and how hard your client wants to train before designing the program. Adherence will falter greatly if your expectations fall outside of what the client is willing or able to do.
3. Define the demands of the sport/activity – avoid the “one size fits all” approach – See more info below.
4. Identify strengths and weakness of the client related to the demands of the sport – This is where the ‘personal’ in Personal Training comes in. Customize your program based on the client and any imbalances that you assess.
5. Design a program to increase muscular strength and endurance, cardiovascular fitness, agility, power, balance and flexibility – avoid overemphasizing one area when another area may be more important. Most athletes will benefit from addressing all fitness components with a primary focus on those specific to that sport.
6. Avoid overstepping your boundaries! Avoid exactly mimicking a certain sport movement with a heavy resistance which can be detrimental to performance and cause injury. Work in combination with the coach if possible.
Let’s review a system for easily defining the demands of the sport/activity.
Step One: Start by determining the predominant metabolic energy system and CV needs. Does the sport utilize primarily the Creatine Phosphate, Anaerobic glycolysis, Aerobic glycolysis, or Fatty acid oxidation or a strong combination of all systems. Ask yourself questions such as for how long will my client have to perform at any given time – is it seconds, minutes, hours? Are there Intervals, Periods, Shifts or a consistent energy output? This will determine how you design the cardio program and any intervals you incorporate into the training program. If the sport requires intense bursts of activity lasting about 45 seconds, guess what you’ll be doing in the training program?!
Step Two: Analyze the lower body, upper body and torso movement patterns and determine the specific muscular strength and endurance requirements. For example, does the sport require Skating, Jumping (one or two legs), hopping (one or two legs), Squatting, lunging, rotating/swinging, pushing, pulling…Watch the body during the activity to determine where your focus will be. That said, most athletes are going to benefit from a full body program and a strong core.
Step Three: Analyze the object to be moved. Will the athlete be on a board, skis or sled? Will be they be required to push against an opponent? Addressing some of these demands will be very important in the program.
Step Four: Determine movement patterns, agility, speed and power needs. A sport that requires an athlete to move straight ahead from point A to Z as quickly as possible will require a different approach than an activity that has the athlete moving quickly side to side, backwards and forwards.
Step Five: Determine balance needs. Most winter sports incorporate a high level of balance – some more than others and some just in different ways that others. For example, how you train a figure skater will be different than how you train a bob-sledder. There are differences even within a certain type of sport. For example, the balance requirements for a solo skater are different than a pairs or speed skater. Or you’ll train a freestyle boarder different than a boadercross, alpine or slalom boarder.
Step Six: Determine flexibility needs. Clearly a figure skater will require a higher level of flexibility than a cross country skier.
Step Seven: Determine areas that hold a high risk for injury and associated strategies for minimizing risk. Find out how athletes in the specific sport usually get injured and program to accommodate that to lessen the risk.
Step Eight: Determine which exercises, tools and drills will address each need – be sure to assess your clients’ strengths and weaknesses. This is the fun part!
Here’s how we might approach a Ski Conditioning program:
• Energy system: Anaerobic Glycolysis/Aerobic Glycolysis
• Lower Body tucks and squats, Lateral weight transfer, torso stabilization and rotation, quiet upper body
• Moving the body on skis
• Requires linear and lateral movement strength, agility, speed and power
• Requires high level of dynamic balance
• Flexibility requirements low for performance (high for reduced risk of injury)
• Risk areas – knee, back
– Requires Hamstring/Gluteal strength, Core stabilization and flexibility
• Exercises/Tools/Drills
– Balancing on a ProFitter/Wobble Board, BOSU Trainer using two/one legged dynamic/static positions, Slide training, Squats, leg presses, lunges, plyometric leg training, Rotational throws with a medicine ball, rotation/pushing with exercise tubes, agility training through cones, one or two leg jump training, AT/sprint training, stepping while holding a full glass of water
Putting it all together. Here is what a workout template might look like for this type of athlete.
• Warm-up
• Compound lower body exercise
• Compound upper body exercise
• Compound full-body movement
• Upright torso movement
• Agility/speed/power drill
• Balance drill
• Repeat 6-10x with different exercises
• Cool-down and stretch
Here is a list of useful training tools for Winter Sports Conditioning:
• Cones/funnels
• Rope/tubes
• Coloured tape for agility marking
• Steps
• Wobble boards/Extreme Balance boards/Bongo boards/BOSU Trainers
• Foam Rollers
• Medicine balls/Stability Balls
• Profitter/Slide
• Stairs
• 2 x 4 balance board
Here is a list of effective agility drills for Winter Sports Conditioning:
• Stop/Go drill
• Right/Left/Backwards/Forwards drill
• Square drill - shuffle, sprint forwards, shuffle, sprint backwards 10xR/L
• Figure 8 running
• Carioca drills
• Good ole "Suicides"
• Lateral side to side drills
• Shuffling drills - add medicine ball
• Reaction Time catching
• Step drills
• Hurdling over Steps - one leg/two legs
• Jumping over the step - one leg/two legs/on the spot/moving
• Fast out and in
• Fast tap ups
• Over the step (1/2/3 fast)
• Ski jumps onto step - on the spot/moving forward
• T-Tape/Tube drills - one leg/two legs, out/in, jumping one leg/two legs
• Cone drills
• Bouncing balls in/out cones
• Jumping over followed by sprint
• Agility ladder drills
Here is a list of effective power drills for Winter Sports Conditioning:
• Vertical jumps
• Bounding
• Step Power lunges - forwards/backwards + adding lateral movement
• Power jumps up/down onto step
• Knee tucks
• Broad jumps
• Exercuff tube drills
– side to side steps
– side to side jumps
– hip extension
– knee lifts
• Treadmill running against tubed resistance
• Partner Resisted Runs/Pulls
Here is a list of sample balance drills for Winter Sports Conditioning:
• One leg drills - eyes open/closed/bouncing a ball/catching a ball
• BOSU Trainer / Wobble board drills - 2 feet/1 foot/performing exercises
• Extreme board drills - squats catching ball
• Bongo board drills
• Profitter drills - add medicine ball
• 2 x 4 drills
• Balance drills are effective as warm-up, cool-down or recovery exercises
Sample Torso Exercises for Winter Sports Conditioning:
• Throwing drills with medicine ball - forwards/overheads (single/double)/sideways
• Torso rotation with tubes/med balls
• Table top/Plank variations
• Tripod/Dipod variations
• Push-ups on medicine ball/wobble board
• Full sits with medicine ball
• V-sits with medicine ball with rotation
• BOSU/Stability ball torso exercises
I hope this provides you a system for being able to help any type of winter athlete.
Yours in health, fitness and business,
Sherri McMillan
Here's some tips to designing a private or group program for any Winter sport. If you manage a group of trainers, forward this to them to file and use as a template for all future program design.
You don’t need to be an expert at a sport to train someone to excel in that sport. You just need to understand physiology, anatomy and ask a lot of the right questions. Here’s a system for designing a Winter Sports Conditioning program for any type of activity:
1. Define the goals of the client – how you train a recreational versus highly competitive athlete will be very different. Your expectations will be different as well as the types of movements you incorporate. Obviously a client who wants to be able to ski the greens without getting exhausted by the end of the day will require a different approach than one who wants to aggressively ski the diamonds, moguls and jumps.
2. Define the commitment of the client – Find out how long, how frequent and how hard your client wants to train before designing the program. Adherence will falter greatly if your expectations fall outside of what the client is willing or able to do.
3. Define the demands of the sport/activity – avoid the “one size fits all” approach – See more info below.
4. Identify strengths and weakness of the client related to the demands of the sport – This is where the ‘personal’ in Personal Training comes in. Customize your program based on the client and any imbalances that you assess.
5. Design a program to increase muscular strength and endurance, cardiovascular fitness, agility, power, balance and flexibility – avoid overemphasizing one area when another area may be more important. Most athletes will benefit from addressing all fitness components with a primary focus on those specific to that sport.
6. Avoid overstepping your boundaries! Avoid exactly mimicking a certain sport movement with a heavy resistance which can be detrimental to performance and cause injury. Work in combination with the coach if possible.
Let’s review a system for easily defining the demands of the sport/activity.
Step One: Start by determining the predominant metabolic energy system and CV needs. Does the sport utilize primarily the Creatine Phosphate, Anaerobic glycolysis, Aerobic glycolysis, or Fatty acid oxidation or a strong combination of all systems. Ask yourself questions such as for how long will my client have to perform at any given time – is it seconds, minutes, hours? Are there Intervals, Periods, Shifts or a consistent energy output? This will determine how you design the cardio program and any intervals you incorporate into the training program. If the sport requires intense bursts of activity lasting about 45 seconds, guess what you’ll be doing in the training program?!
Step Two: Analyze the lower body, upper body and torso movement patterns and determine the specific muscular strength and endurance requirements. For example, does the sport require Skating, Jumping (one or two legs), hopping (one or two legs), Squatting, lunging, rotating/swinging, pushing, pulling…Watch the body during the activity to determine where your focus will be. That said, most athletes are going to benefit from a full body program and a strong core.
Step Three: Analyze the object to be moved. Will the athlete be on a board, skis or sled? Will be they be required to push against an opponent? Addressing some of these demands will be very important in the program.
Step Four: Determine movement patterns, agility, speed and power needs. A sport that requires an athlete to move straight ahead from point A to Z as quickly as possible will require a different approach than an activity that has the athlete moving quickly side to side, backwards and forwards.
Step Five: Determine balance needs. Most winter sports incorporate a high level of balance – some more than others and some just in different ways that others. For example, how you train a figure skater will be different than how you train a bob-sledder. There are differences even within a certain type of sport. For example, the balance requirements for a solo skater are different than a pairs or speed skater. Or you’ll train a freestyle boarder different than a boadercross, alpine or slalom boarder.
Step Six: Determine flexibility needs. Clearly a figure skater will require a higher level of flexibility than a cross country skier.
Step Seven: Determine areas that hold a high risk for injury and associated strategies for minimizing risk. Find out how athletes in the specific sport usually get injured and program to accommodate that to lessen the risk.
Step Eight: Determine which exercises, tools and drills will address each need – be sure to assess your clients’ strengths and weaknesses. This is the fun part!
Here’s how we might approach a Ski Conditioning program:
• Energy system: Anaerobic Glycolysis/Aerobic Glycolysis
• Lower Body tucks and squats, Lateral weight transfer, torso stabilization and rotation, quiet upper body
• Moving the body on skis
• Requires linear and lateral movement strength, agility, speed and power
• Requires high level of dynamic balance
• Flexibility requirements low for performance (high for reduced risk of injury)
• Risk areas – knee, back
– Requires Hamstring/Gluteal strength, Core stabilization and flexibility
• Exercises/Tools/Drills
– Balancing on a ProFitter/Wobble Board, BOSU Trainer using two/one legged dynamic/static positions, Slide training, Squats, leg presses, lunges, plyometric leg training, Rotational throws with a medicine ball, rotation/pushing with exercise tubes, agility training through cones, one or two leg jump training, AT/sprint training, stepping while holding a full glass of water
Putting it all together. Here is what a workout template might look like for this type of athlete.
• Warm-up
• Compound lower body exercise
• Compound upper body exercise
• Compound full-body movement
• Upright torso movement
• Agility/speed/power drill
• Balance drill
• Repeat 6-10x with different exercises
• Cool-down and stretch
Here is a list of useful training tools for Winter Sports Conditioning:
• Cones/funnels
• Rope/tubes
• Coloured tape for agility marking
• Steps
• Wobble boards/Extreme Balance boards/Bongo boards/BOSU Trainers
• Foam Rollers
• Medicine balls/Stability Balls
• Profitter/Slide
• Stairs
• 2 x 4 balance board
Here is a list of effective agility drills for Winter Sports Conditioning:
• Stop/Go drill
• Right/Left/Backwards/Forwards drill
• Square drill - shuffle, sprint forwards, shuffle, sprint backwards 10xR/L
• Figure 8 running
• Carioca drills
• Good ole "Suicides"
• Lateral side to side drills
• Shuffling drills - add medicine ball
• Reaction Time catching
• Step drills
• Hurdling over Steps - one leg/two legs
• Jumping over the step - one leg/two legs/on the spot/moving
• Fast out and in
• Fast tap ups
• Over the step (1/2/3 fast)
• Ski jumps onto step - on the spot/moving forward
• T-Tape/Tube drills - one leg/two legs, out/in, jumping one leg/two legs
• Cone drills
• Bouncing balls in/out cones
• Jumping over followed by sprint
• Agility ladder drills
Here is a list of effective power drills for Winter Sports Conditioning:
• Vertical jumps
• Bounding
• Step Power lunges - forwards/backwards + adding lateral movement
• Power jumps up/down onto step
• Knee tucks
• Broad jumps
• Exercuff tube drills
– side to side steps
– side to side jumps
– hip extension
– knee lifts
• Treadmill running against tubed resistance
• Partner Resisted Runs/Pulls
Here is a list of sample balance drills for Winter Sports Conditioning:
• One leg drills - eyes open/closed/bouncing a ball/catching a ball
• BOSU Trainer / Wobble board drills - 2 feet/1 foot/performing exercises
• Extreme board drills - squats catching ball
• Bongo board drills
• Profitter drills - add medicine ball
• 2 x 4 drills
• Balance drills are effective as warm-up, cool-down or recovery exercises
Sample Torso Exercises for Winter Sports Conditioning:
• Throwing drills with medicine ball - forwards/overheads (single/double)/sideways
• Torso rotation with tubes/med balls
• Table top/Plank variations
• Tripod/Dipod variations
• Push-ups on medicine ball/wobble board
• Full sits with medicine ball
• V-sits with medicine ball with rotation
• BOSU/Stability ball torso exercises
I hope this provides you a system for being able to help any type of winter athlete.
Yours in health, fitness and business,
Sherri McMillan
Monday, September 28, 2009
A couple Fall programming ideas...
Hey Fitness Pros,
It's almost the end of the month! Where did September go?
Anyways, fall is upon us and it's such a good time to start planning for some of the upcoming fall holidays.
Let's start with Halloween. Perhaps you could schedule a special Costume Class. Ask everyone to dress as their favorite athlete or fitness instructor. Or perhaps, you could plan a special Client Costume Dance Party.
Then Thanksgiving is shortly after (or before if you're Canadian). Perhaps organize an Exercise-a-thon, maybe a 3 hour fitness sampler including 10-15 minutes of dance, kickboxing, step, bootcamp, core conditioning, yoga, pilates and more. Everyone brings clothing and food to donate to a local shelter. It's super easy to organize, a ton of fun, a great workout and such a great way to give back to the community together!
Hope this gives you some ideas. But don't wait to finalize the plans. In order for your ideas to be an overwhelming success, start the planning process now.
Yours in health, fitness and business,
Sherri McMillan
It's almost the end of the month! Where did September go?
Anyways, fall is upon us and it's such a good time to start planning for some of the upcoming fall holidays.
Let's start with Halloween. Perhaps you could schedule a special Costume Class. Ask everyone to dress as their favorite athlete or fitness instructor. Or perhaps, you could plan a special Client Costume Dance Party.
Then Thanksgiving is shortly after (or before if you're Canadian). Perhaps organize an Exercise-a-thon, maybe a 3 hour fitness sampler including 10-15 minutes of dance, kickboxing, step, bootcamp, core conditioning, yoga, pilates and more. Everyone brings clothing and food to donate to a local shelter. It's super easy to organize, a ton of fun, a great workout and such a great way to give back to the community together!
Hope this gives you some ideas. But don't wait to finalize the plans. In order for your ideas to be an overwhelming success, start the planning process now.
Yours in health, fitness and business,
Sherri McMillan
Monday, September 21, 2009
Set the Plan on Mondays
Hey Fitness Pros.
It's Monday - the start of a new week. It's a great opportunity to inspire those who you influence.
So if you manage a group of trainers or instructors, send out a Marvelous Monday Morning Memo (MMMM). Direct them towards the focus of the week. Provide some praise and thanks to your team. Be sure they have all the information they need to perform at their best. Set the intention for the week. Remember, you are the head cheerleader, the leader from where all inspiration trickles down from.
If you a trainer or group fitness instructor, then you manage a group of clients and participants. Do the same for them. Send out an inspirational email, text or facebook post. Help to provide focus and intention for the week.
Yours in health, fitness and business,
Sherri McMillan
It's Monday - the start of a new week. It's a great opportunity to inspire those who you influence.
So if you manage a group of trainers or instructors, send out a Marvelous Monday Morning Memo (MMMM). Direct them towards the focus of the week. Provide some praise and thanks to your team. Be sure they have all the information they need to perform at their best. Set the intention for the week. Remember, you are the head cheerleader, the leader from where all inspiration trickles down from.
If you a trainer or group fitness instructor, then you manage a group of clients and participants. Do the same for them. Send out an inspirational email, text or facebook post. Help to provide focus and intention for the week.
Yours in health, fitness and business,
Sherri McMillan
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