Friday, April 23, 2010

Ideas to generate revenues this summer...

Hey Fitness Pros,

The summer months are upon us. Yahoo baby! Can you tell I'm a summer girl?!

Anyways, I wanted to suggest that if you're not offering any type of outdoor programming, you should seriously consider it. It's so nice to get out of the four walls of a gym, a great way to add variety to your clients' programming, increase your summer-month revenues and it's super fun!

Here's some ideas...

*Start an Outdoor Bootcamp
*Host a Learn to Run program
*Host a 5km, 10km, Half Marathon or Marathon training program
*Organize a Triathlon Training clinic
*Organize a Hiking Trek
*Organize an adventure

We are offering all of these services this spring/summer including a hiking, biking and kayaking trek through the San Juan Islands. This is the BEST part of my job!

Create a summer that you and your clients will never forget!

Yours in health, fitness and business,

Sherri McMillan

ps. If you're looking for an easy way to implement these types of initiatives, join our Personal Training MasterMind Group. Your 1st month is FREE. Contact kari@nwpersonaltraining.com if you're interesting in learning how we do $1,000,000 per year at our 5,000 square foot training facility in Vancouver WA - population of 150,000 people.

Tuesday, April 20, 2010

What are you doing for Mother's Day?

Dear Fitness Pros,

Mother's Day is just around the corner. Plan special activities, events, classes etc to celebrate women! Here are some ideas for you:

*Host a Mother/Daughter class ie Dance, Yoga, Kickboxing...
*Organize a Mother's Day Bootcamp
*Organize a fundraiser with the beneficiary being an important woman's cause
*Hold a Woman's Health seminar
*Bring in a massage therapist for the day to give your female clients free mini-massage sessions
*Give each gal at your studio a flower or inspirational poem
*Offer Gift Certificates, specials, promotional offers etc.

These events don't have to require a lot of planning time, energy or money. Just do something special to show your female clients how much you love and appreciate them.

Yours in health, fitness and business,

Sherri McMillan

ps. Speak to Kari Schunk, our Fitness Education Director, about our Personal Training Mastermind group. If you were part of this program, you would have access to all the templates and materials to make your life a lot easier! Email her at kari@nwpersonaltrainin.com

Friday, April 16, 2010

'Bring your Child to Work-out Day!"

Hey Fitness Pros,

Next Thursday April 22nd is Bring your Child to Work day. In order to encourage a healthy lifestyle in our kids, take a spin on this national holiday and host a "Bring your Child to Work-out Day!" Encourage your clients to bring their kids to a class or to their personal training appointment. We've got to start them young in order to ensure they learn to love to move their bodies!

Yours in health, fitness and business,

Sherri McMillan

Monday, April 12, 2010

Photos from my Fitness Professional Resort Trip...

Hey Fitness Pros,

My teaching vacation at the resort in Mexico was absolutely fabulous. I wanted to make sure I let you know whether it was a positive or negative experience and it was all amazing! It was such a fabulous way to meet people from all over the world and since I'd be working out anyways, it didn't feel like work. And my accommodations, food and alcohol were all free. It was a great dig! I'll probably never travel any other way again!

Here's a photo of me Arm Wresting. I won the Arm Wrestling champion of the whole resort. I would have made you all proud!



Bootcamp on the Beach...




There is no better way to teach Yoga than on the Beach!



Did I tell you that you get to bring a friend for free too?




Anyways, I hope you can take advantage of this type of opportunity. Definitely an industry perk!

Typically, you just have to fill out an application and prove that you are a certified professional. Then you get to search the various resorts and availability. Options are available throughout Mexico and the Caribbean including Cuba, Costa Rica and more.

There are two companies that I know of that facilitate this process. Here are their websites:

http://www.fitnessprotravel.com/

http://www.nrg2go.net/index.shtml

Happy and fit travels,

Sherri McMillan