How do you get the word out?
Take a multi-focused approach.
- Personal Invitations - If you are in a facility setting, have your receptionists personally invite each person as they are coming and leaving. Have all group fitness instructors announce in their classes. Have all your trainers challenge their clients to participate. Make an announcement on your P.A. system on the hour.
- Fliers - Create a flier that lists the benefits that someone will experience by participating in the event and be sure to use quality photos and lots of testimonials. Post these fliers everywhere...bathroom stalls, attached to the cardio machines, anywhere someone may be looking.
- Get out into the community - Consider where your potential client may shop or regularly frequent. For example, we have an Outdoor Bootcamp program starting soon so my team is going to be handing out fliers at Trader Joes, Starbucks, WholeFoods and placing the fliers on people's cars at public places close to our facility. This way we know the people either live or work in our community and are more likely to attend.
- Post the program event on your website and highlight in your enewsletters.