Monday, July 6, 2009

Always finish a Training Session by Stretching out a Client!

If you want to enhance client retention, spend at least 5-10 minutes at the end of every training session stretching out a client and/or utilizing tools such as stretching sticks or balls to provide a muscle rub-down. There is a reason why we make this a mandatory component of all of our training sessions - we know the clients love it and that is good for business!

After you've just given your clients a really tough workout and you let them know it's time to stretch, nine times out of ten, they'll say something like "Ahhh, this is the best part" or "This is what I pay you for!"

So just do it - trust us, it works!

Yours in health, fitness and business,

Sherri McMillan


  1. Absolutely.... I mainly teach group fitness classes and the Can-Fit-Pro Fitness Instructor Specialist Certification course & exam.
    I hear good groans, HAH's and sometime laughter during the stretch relaxation phase of all my classes. Our clients remember the beginning and the end not always the middle. Helping people to love fitness as we do is made easy when we open an element of release in tension and connect body/mind/spirit. This practice will connect to their subconscious and they will feel the need for this practice in their daily lives.