Monday, July 27, 2009

Social Media your way to PT Success

Hey Fitness Pros,

So I'm quite the dinosaur when it comes to social media and new technology. However, I am open to learning and have made a strong commitment to utilizing tools such as Facebook, Twitter, Blogger, and You Tube to help grow our business.

I even went online and purchased a number of resource books so I could learn how this all works. I'm such a dork but it has been helpful.

So I got myself a blog - you're reading one right now :) I also have a blog for our clients "Shape up with Sherri". I read a book all about the ins and outs of blogging. Still don't quite understand who has the time to read all my blogs plus all the other millions of blogs out there but I'll keep going with it. Some of our clients really like it and email me to tell me it helps them stay motivated. Others just unsubscribe...

I also posted a personal and business facebook page and am slowly developing our fan base. It's created quite a little community amongst our clients. This has actually been quite fun and can be addicting so be careful. It's easy to get pulled in which can negatively affect your productivity.

I've been twittering but I totally don't get this. I post a twitter usually once per day but who has the time to read about what people are doing multiple times per day? But apparently this is a really fabulous way to grow your business outreach. I'm not sure how so I bought a book on Twittering. Will read and keep you posted on why you need to Twitter.

Last, YouTube has been fun to post testimonials, exercises, footage of events etc. This was surprisingly easy to learn to use so this is a definite keeper.

So my suggestion is yes to Blogs, YouTube and Facebook....the jury is still out on Twittering.

Are you an expert in this area?? Please leave comments so we can all learn. I'm no pro at this stuff and would love to learn more!

Yours in health, fitness and business,

Sherri McMillan


  1. Sherri,
    The social media world is quite vast and I agree there is a lot to learn but we are growing our business with the connections we make. We have a blog for both our training company, as well as for our software company which is for trainers, I also use FaceBook, LinkedIn and Twitter and some great tools to connect all of these together to try and minimize the amount of time I need to spend staying connected.

    Good for you on getting out there and I hope we can connect.
    Nikki Layton

  2. Thanks for your suggestions Nikki. Efficiency is the key with all of this - it's easy to get pulled in!

    We just had our first new client from a Facebook ad - we've spent $3 so far on their pay per click program and got one new client so that's a pretty good ROI.

  3. Sherri,

    I stumbled upon your blogs while researching for an IDEA session on marketing fitness with social media! The YouTube clip you posted of the Crater Lake hike is exactly the kind of thing I will be suggesting in my workshop.

    I used to feel the same way as you about Twitter ("jury is still out") ... but I've warmed up to it. I hope you have too!

  4. Very cool Amanda. I'll see you next week!