Tuesday, June 2, 2009
The #1 way to get & keep clients!
The biggest problem working in the fitness industry is that we are offering a product that most people hate. Unfortunately, the majority of people do not like to exercise! So as fitness professionals, each and every one of us has to do whatever we can to make the exercise experience as enjoyable as we possibly can.
We have to be in the business of getting our members and clients to really like each and every single one us, enjoy being around us, enjoy our environment and how they feel every time they come and see us.
The statistics show that 80% of people who stop coming are NEW members or clients. They join with great intentions of coming regularly and for whatever reason, we weren’t able to help integrate them into our ‘family’. They stopped coming because they didn’t feel comfortable, didn’t feel welcomed, didn’t enjoy their time with us…Ultimately, we did not deliver what they expected or needed. No one will ever leave us for any of the following reasons:
"I stopped coming because I had way too many friends there. Every time I go, people want to talk and laugh and go to lunch after.”
“I quit because the staff is entirely too friendly and fun. They’re always introducing me to other people…Always trying to help me... Always making me laugh.”
So we’ve got to do whatever we can to make the exercise experience fun! Here’s some ideas:
• Laugh – Kids laugh 300x/day and adults only laugh 15x/day. Change this! If you laugh, others will laugh too!
• Joke around with your co-workers, members & clients (in an appropriate manner of course). The fun energy will rub off!
• Incorporate fun drills that get clients/members laughing, having fun and getting to know each other.
Check out the 2 minute clip of my Outdoor Bootcamp program above to give you some ideas. I’m giving them a great workout but notice how they are also laughing and joking around while I’m kicking their butts!
• Participate events so you develop strong relationships with clients and staff which will ultimately create an awesome work and working out environment
Check out this photo of me and my clients participating in a 5km Fun Run and finishing second in the costume division this past weekend. We enjoyed a fabulous workout and had a TON of fun! Can you believe we ran 3 miles in this thing!
Keep it fun people and your clients will keep coming back!
Yours in health, fitness & business,