Thursday, October 1, 2009

It's time to close out the month...

Hey Fitness Pros.

It's October 1st. If you're like me, you're wondering where the heck did September go?

On the first of every month, a reminder pops up in my Outlook to perform a variety of month-end tasks to close out the prior month. This is so helpful for me to keep the pulse on our business. So whether you're a solo fitness pro or you manage a number of other fitness pros, it's a good idea to assess how you did last month. It's the best way to determine what works and what doesn't.

Here are some of the things that you might want to measure and review:

*# of initial client sessions & # who purchased - then calculate closing %
*# of clients who renewed - therefore retention ratio
*# of clients who canceled
*# of phone call/web inquiries - calculate closing % to appointments scheduled
*Where are all your new clients coming from (phone, ads, facebook, google etc)
*# of outgoing motivational and sales phone calls
*# of referrals asked or gift certificates given out
*# of cross promotions and business alliances developed
*Revenues generated (total and for each department)
*Profit and cash flow
*Class participation numbers

Hope this helps you analyze your business and create a plan to success beyond your wildest dreams.

Yours in health, fitness and business,

Sherri McMiillan

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