Send out the troops...

Hey Fitness Pros,

There is strength in numbers. One person can never sell as much as a whole sales team.

So if you manage a group of fitness professionals, every week/month give each person on your team a few gift certificates for Trial Passes. Encourage them to hand them out to people in their community - their chiropractor, their hair stylist, their kid's teacher, their neighbor etc. Also encourage them to hand out these gift certificates to their clients or participants so they can give them out to their loved ones.

If you're a solo trainer, provide everyone you know these gift certificates to give to their friends, family members and co-workers.

Consider giving a gift for all the gift certificates that come back in. For example, in our business, anyone who refers a new client to us, we give them a free training session or massage.

Let others sell for you. Then reward them when they do.

Yours in health, fitness and business,

Sherri McMillan